3Si Security Website Redesign

The main objective of the 3Si Security website redesign was to enhance the site structure, creating a clean, seamless user experience that educates audiences and showcases 3Si Security as the industry leader. A key challenge was consolidating the content and functionality of four previously separate websites into a single, cohesive platform without losing the distinct value each brand brought to the overarching company.

Lounge Lizard addressed these needs through a combination of creative, technical, and strategic initiatives aimed at exceeding the client’s expectations:

• Quick Turnaround for Launch: Understanding the project’s urgency, Lounge Lizard delivered a rapid turnaround to meet a speedy launch date—without compromising quality or functionality.
  
• UX Design: Using Figma, the team built an intuitive site architecture that simplified navigation and made content more digestible for users.
  
• Interactive Modules: Interactive design elements were created to better showcase 3Si Security’s expansive product offerings, highlighting how their solutions help law enforcement and other sectors stay one step ahead of crime.
  
• Technology Integration: Parallax scrolling and dynamic transitions were incorporated to enhance visual engagement and encourage deeper content exploration.
• Consolidation of Brands: Messaging and content from the four merged sites (edge360.com, wrensolutions.com, surveill.com, and 3sisecurity.com) were seamlessly integrated to reflect a unified brand identity and ensure a smooth user journey.

The redesigned website met and exceeded the client’s goals—positioning 3Si Security as a modern thought leader in the evolving security sector. By delivering a site that is as strategic as it is visually compelling, Lounge Lizard resolved the client’s fragmented digital presence post-merger.

Post-launch, the website delivered measurable improvements across key performance indicators:

• SEO Visibility: Improved site structure and SEO-optimized content led to more substantial search engine rankings and discoverability.
• Lead Generation: Enhanced navigation and engaging design elements boosted lead submissions and call requests.
• User Engagement: Visitors spent more time on the site and bounced less frequently, indicating higher content engagement.
• Market Share: Increased site traffic and new client meetings revealed that 3Si Security had begun capturing more market share from competitors.