Andersen Global

Andersen Global needed a website that immediately positioned the company as a leading independent global firm. The goal was to create a digital presence that:

• Captured users’ attention within the first seven seconds (Lounge Lizard’s coined “7-second rule”).
• Clearly showcased Andersen Global’s expansive reach through a strong visual identity.
• Enhanced SEO visibility for all 500+ global locations.
• Established Andersen as a thought leader in tax, legal, and valuation services.
• Organized content effectively to make navigation seamless and intuitive for diverse business audiences.
• Increased newsletter subscriptions to their Global Insights publication.

Lounge Lizard executed a comprehensive digital strategy to elevate Andersen Global’s online presence:

• Global Visual Identity: A bold, corporate, and professional design was implemented, reflecting Andersen’s ability to handle global-scale business. A spinning globe animation was introduced to reinforce the firm’s worldwide footprint.
• SEO-Driven Content Strategy: The website was optimized for country-specific searches in 500 locations, making it easy for businesses to find Andersen Global’s services in their region. Industries were prioritized in the navigation to improve vertical-based SEO performance.
• Homepage Optimization: The homepage was meticulously designed to instantly communicate Andersen’s global scale, independence, and core services.
• Thought Leadership Integration: The content was strategically bucketed into four major service categories, ensuring that visitors could quickly find relevant insights in areas like litigation, corporate law, tax planning, and compliance.
• Core Values Simplified: The company’s five core values were rewritten into concise, impactful statements, strengthening Andersen’s brand positioning.
• Newsletter Growth: A dedicated call-to-action for Global Insights was prominently placed, emphasizing the value of staying informed with global tax and legal updates.

The launch of the new website significantly enhanced Andersen Global’s digital presence, reinforcing its reputation as a leading international firm. Key outcomes include:

• Strengthened Global Brand Positioning: The website now instantly communicates Andersen Global’s credibility and expertise to international audiences.
• Improved User Experience: Enhanced navigation, structured content, and visually compelling elements have made the site more intuitive for clients worldwide.
• Higher SEO Visibility: Optimized content has led to higher rankings across multiple regions, increasing organic traffic and expanding the firm’s reach.

The new website delivered measurable improvements in engagement, visibility, and user experience, reinforcing Andersen Global’s authority in the industry. By combining high-impact design, robust SEO, and strategic content placement, Lounge Lizard transformed Andersen Global’s website into a powerful digital platform that reflects its global leadership. Key results include:

• Significant Increase in Website Engagement: Higher user retention and reduced bounce rates indicate a more compelling and effective digital experience.
• Enhanced Global Search Rankings: Improved visibility across Andersen Global’s 500+ locations, expanding its reach in key markets.
• Seamless User Experience: Visitors accessed services and insights more efficiently, leading to higher engagement and conversions.

The modern, professional, and results-driven website is a key tool in Andersen’s continued growth and authority in global tax, legal, and valuation services.

Lounge Lizard’s redesign of Mr. Hero’s website successfully combined cutting-edge design, technical excellence, and strategic SEO to create a dynamic, user-focused platform. This partnership underscores the power of collaboration and thoughtful execution in driving business growth and brand expansion.