Top 4 Analytics Tools For Mobile Apps
Is the number of times your app was downloaded a clear marker for success? Some people might think so, but unless that number was in the millions or more, downloads alone can be a deceiving statistic. For example, when your download numbers suddenly spiral downward, do you know the cause?
That is where analytics come in. By taking the time to study all of the relevant, available data out there you are in a better position to understand how well your app is really doing on multiple levels, and, if something does cause it to go south, knowing exactly what that something is which is why you should considering using one of our Top 4 Analytics Tools for mobile apps.
But which analytic tool is the best to use?
Let’s review some of our favorites and then you can decide which particular option (or options) is best for you and your business.
Top Analytics for Mobile Apps
- Google Mobile App Analytics – It seems like every time we make a list involving analytics Google is included in the list. Much like their analytics for websites, on the mobile side they are extremely effective. For people working on Android and/or Google Play apps you could say this is a must have because of the relationship alone. It has excellent features for seeing all user actions, provides demographic information and can measure in-app purchase activity, which are all key factors to be aware of. One of the only downsides is that it available for Android and iOS, however those are the two largest segments of the market.
- Flurry Analytics – Flurry is one of the best app analytic toolkits on the market. It has an extensive list of metrics it uses and works with the iOS, Android, Windows phone, mobile web and even Blackberries! Flurry is highly customizable which is nice so that you spend time measuring the metrics that are specific to your app. Using the various information allows you to understand more about users which ultimately leads to more sales. It is free so really there is no reason not to try it out.
- Mixpanel – Want serious data? If so then this paid analytic tool is the way to go. You can see how people found you, where they are from, how often they use the app and for how long. There are options for user surveys and A/B testing as well to provide critical information needed for app updates and improvement. You can generate custom reports and really see where engagement and retention rates are at and much more. While there are plenty of free options, as far as paid options go this is the top choice.
- Appsee – A bit different than the others in the group, Appsee records user app usage which provides the unique perspective of seeing firsthand exactly how a user interacts with the app. This can provide vital information such as seeing which features are the most used, when or where users drop the app or even if there is something that causes them to drop out during registration. As if this weren’t enough, Appsee also has many typical analytics available. Appsee is available free of charge.
How do you choose?
When it comes to the right analytical tool for your business, we feel like it is picking the right car; a very individual process. Ideally you want something that fits you and your needs, is user-friendly and has the features you want at a price point that works for you.
As there are free options available they make a good starting point for your test drive which will let you see if they have the array of options your business needs. In some cases it might be beneficial to use two or more options to provide an overlay of information that will help your app be as successful as possible.
The bottom line is that you need to find the right tool for your goals and then use it to better understand the key factors that will increase your ROI. These top 4 analytics for mobile apps are a great consideration for those new to app creation or even experienced firms as analytics provide key insights that you need to be aware of for long-term success.