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What is Enterprise Website Development?

What exactly is Enterprise Website Development? That is a commonly asked question when people first hear that particular term. It is often followed up with the question of, “Does my business need this?” As a top website development company we wanted to share our thoughts about this topic to help people more fully understand exactly what this type of website is, the type of businesses that utilize it and what services a developer should provide if you engage them to create an enterprise website.

So what is an Enterprise Website?

In a nutshell, an enterprise website is a site created for an organization, business or group. The organization can be of many types and typically this type of development is done for businesses, government entities, schools, charities, and even large clubs and interest-based groups that are considered mid to large size.

One of the primary differences between an Enterprise Website and what might be termed a ‘normal’ website is the CMS or content management system. There is a greater combination of tools and strategies involved when using Enterprise Content Management (ECM) because it is meant to handle the wide ranging needs of a large organization therefore it needs to be more robust. Along with general design, brand focus, use of SEO and keyword rankings, there is also often a need for behind the scenes components to help with marketing, content, storage management, digital preservation, built-in editors, software integration and more.

Enterprise software or application development can also serve some of the needs that an enterprise website does, however they are typically geared towards internal business needs while a website is consumer facing.

One of the biggest advantages of an enterprise website, either consumer facing or employee facing, is the ability to take features and facilities much further. It can accomplish much more and manage more aspects of your business and should be tailored to both current and future needs.

What goes into Enterprise Website Development?

Enterprise websites can be very complex depending on the scope of the business. A large, growing infrastructure must be planned carefully to ensure things work as needed now and are set-up for growth in the future.

A full-service design and development company is often needed to handle the variety of aspects that go into the design and implementation of this type of site. Experience is very important as there are often more moving parts and a level of understanding of business goals and objectives required to roll-out a successful product.

Common Enterprise services:

  • Brand Analysis
  • Market and Competitive Research
  • UI and UX Strategy
  • Content Strategy
  • Responsive Design and Development
  • Analytics Set-up
  • Digital Marketing
  • SEO Audits
  • Content Management Support
  • Database Creation
  • Provide Customized Services
  • Code in HTML5, PHP and Java
  • Maintenance Programs

A successful enterprise website will do the following:

  • Make it easy for people to find what they want
  • Quickly describe who the business is and what they can do for you
  • Have clear Calls-to-Action
  • Generate leads and interest
  • Provide fresh and valuable content
  • Be easy to navigate
  • Be mobile optimized
  • Allow for analysis/tracking for business needs

Enterprise website development (EWD) using Enterprise Content Management is just one of many services that we provide at Lounge Lizard. Our goal for EWD is to first understand your business process and goals and then create an engaging website that provides solutions to your business challenges while providing an unparalleled experience to your visitors. At the end of the day it is our job to help you succeed at your job.

Be sure to check back every Monday, Wednesday and Friday for great new Lounge Lizard blog articles.

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