What Are The Biggest Challenges For The Mobile App Industry?

< Blog
Updated on: August 23rd, 2022Ken Braun6 min read
What are the biggest challenges for the mobile app industry

What are the biggest challenges for the mobile app industry? That is a question that app design companies should be asking regularly if the goal is to be on the cutting edge of design and development rather than attempting to chase the wave of success that others have already ridden.

Today we will discuss where we feel the industry is at right now along with the biggest challenges for the mobile app industry for the rest of this year.

Have we peaked?

The mobile app market is still growing very quickly. While some might think we will hit the top of the mountain sometime soon, according to various models and studies we are actually still pretty far from the top. That might be a bit surprising to some seeing that gross annual revenue for the mobile app industry is expected to be about $50 billion this year.

According to a few projections, including one from Statista, gross annual revenue is expected to hit almost $190 billion by 2020, which is a very healthy increase.  Part of the expected increase is based on less than half the world’s population currently owning smartphones. Untapped markets will be the reason for strong growth.

As expected, Android and iOS are dominating the smartphone market. Android is approaching stranglehold territory with about 88% of all smartphones sold around the globe being an Android product of one type or another. Apple is still strong with over 10% of sales plus they have a huge existing market to work with.

Both Google and Apple are sitting pretty in regards to popularity and market share, so much that it is almost inconceivable that anyone else would be able to legitimately enter the app market for another smartphone and expect success.

What challenges will the industry face?

These are in no particular order:

  • Useful aggregator apps – Develops need to create better, more useful aggregator apps. These types of apps pull content and information from multiple sources and then compile it into one interface. Currently news is the most popular type of this app with Flipboard being a prime example. Because of the convenience factor and how they can be integrated into other existing services they are an area that needs to be explored and developed.
  • Increasing Android apprevenue – Right now the average Android app developer makes less than half than their iOS counterparts. This is interesting as Android is much more popular than iOS in the development world with 3 developers favorable to Android for every 1 favorable to iOS. So those developing for Android need to not only get leaner with production costs, but also need to develop more engagement and retention to generate revenue similar to their iOS counterparts.
  • Reducing battery drain – Making apps that are more battery efficient is a huge challenge to the industry. Users are downloading and using more apps and the ones that are highly efficient with battery usage while being useful or helpful are going to be important. Yes, Facebook gets away with being a massive battery drain, but they are the top dog in the app game and can do what they want.
  • Finding the next niche buster – Games have been a hot commodity for years, but what is the next big niche that will experience over 200% growth? Finding the right growing niche is a big challenge because you want to be riding that wave and not trailing it. Aggregator apps seem a likely choice for explosive growth especially ones for travel. News and productivity are two other categories that have been growing but could rise to the top.
  • Apps that work across multiple devices – We now have smartphones, tablets and wearables that can all utilize apps. A big challenge will be managing the growing complexity of specifications to create apps that can work across the growing spectrum of devices. If your users don’t have a seamless experience you could be in trouble.
  • Testing – New devices are released every month. Operating systems are changing and upgrading to coincide with these new devices. That means the pool of devices and OS’s that you use for testing is growing which makes testing a much tougher challenge than it was the preceding year. Testing policies and procedures need to be updated and adjusted to ensure you are able to perform proper due diligence or you risk unexpected problems popping up on your app’s release for devices you didn’t or weren’t able to test on.

The bottom line is that every industry faces new challenges each year. Anticipating and understanding those issues then allows you to plan and forecast the proper strategy. The biggest challenges for the mobile app industry we have outlined fall into that boat. Those businesses that plan around these issues will be more likely to have a successful year.

Be sure to check back every Monday, Wednesday and Friday for great new Lounge Lizard blog articles.

Published on: March 6th, 2017
Blog cta banner bg


Related articles

How you end an email is just as important as how you begin
4 min read

How You End An Email Is Just As Important As How You Begin

August 23rd, 2022

Words matter especially when you are writing marketing emails. From subject lines to introductions we are taught to use words that captivate, excite, intrigue and convey. [...]

Do you have a growth strategy in place for your app
6 min read

Do You Have A Growth Strategy In Place For Your App?

August 23rd, 2022

While creating an app is a project in itself, the work is not done once the app is released; in fact that is just the first [...]

Retailers need to become successful on mobile platforms or face extinction
5 min read

Retailers Need to Become Successful on Mobile Platforms or Face Extinction

August 23rd, 2022

With JCPenny announcing that they plan to close up to 140 stores it seems fairly apparent that retailers need to be successful on mobile platforms or [...]

Our top tips for monetizing mobile app games
5 min read

Our Top Tips For Monetizing Mobile App Games

August 23rd, 2022

Mobile games are expected to generate over $40 billion in revenue this year. If you are a mobile app developer, how are you planning on getting [...]

10 things you can easily do to increase conversions
5 min read

10 Things You Can Easily Do To Increase Conversions

August 23rd, 2022

Every business should be looking for ways to increase their website’s conversion rate. If you aren’t then you are in danger of missing out on potential [...]

Will local seo work for my business
6 min read

Will Local SEO Work For My Business?

August 23rd, 2022

Every web design company worth its salt knows the power of SEO but lately we have seen search optimization step away from the global stage and [...]

What Are The Biggest Challenges For The Mobile App Industry?
Share On:
Newsletter Sign Up

"*" indicates required fields

0 of 60 max characters
0 of 60 max characters

Request a Proposal

Fill Out Our Form & We’ll be in Touch Shortly

"*" indicates required fields

Type of Project*

New York City
112 West 34th Street
18th Floor
New York, NY 10120
Long Island
991 Main St.
Suite 200
Holbrook, NY 11741
Washington D.C.
1101 Connecticut Avenue NW
Suite 450
Washington, DC 20036
424 Church St
Suite 2000
Nashville, TN 37219
Los Angeles
1100 Glendon Avenue
17th Floor
Los Angeles, CA 90024
1221 Brickell Ave
Suite 900
Miami, FL 33131
170 Meeting Street
Charleston, SC 29401
919 E. Main Street
Suite 1000
Richmond, VA 23219