How can AI Benefit your Customer Experience?

< Blog
Updated on: January 10th, 2023Sharon Sexton6 min read
file-7

The use of artificial intelligence (AI) is on the rise in the business world and for good reason; it’s effective. In a 2017 survey it was found that 49 percent of consumers said they would shop at an online store more frequently when they use AI and 34 percent would spend more money there. Those statistics are in direct relation to the ability of AI to positively affect the experience of the customer at various touchpoints. As a top web development company, we wanted to share how AI can benefit your customer experience and increase sales.

The Need for AI in CX

Artificial intelligence has the ability to create better experience for the customer through a combination of convenient, intelligent, informed, and lightning fast interactions. That is something which most employees cannot always manage. That is why it is so interesting to see companies force their customers into outdated interactions instead of more efficient ones.

The customer experience (CX) has numerous interactions with employees from salespeople, customer service or call center personnel, and other customer-facing roles. However not all of these interactions necessarily need to be with an actual person when the process could be much more efficient using AI; something customers now appreciate.

While there was an initial resistance to AI in the marketplace by consumers a few year ago, that is no longer the case. The technology has become accepted by consumers and now looked for if not expected because as humans become more creatures of comfort, they have less time to waste, and AI does not waste time.

Artificial intelligence has all of the customer data at virtual fingertips along the ability to analyze that information and derive insights in real time to better serve the customers needs as efficiently and quickly as possible in certain scenarios.

Why would a customer want to sit in the slow lane when they could be in the express lane?

Ways AI can benefit the Customer Experience

  • Improved Personalization – A key part of the customer experience is personalization. Without personalization your message is easily lost in the shuffle of digital noise online. Using personalization makes customers feel special and that they are important to a business. AI has the ability to perform predictive analysis based on behavior and purchase patterns to engage customers at the right time, in the right place, and in the right way as well as identifying which action would be most effective to take in given situations.
  • Data-Driven Insights – AI has the ability to analyze, combine, categorize, organize, and obtain insights from large databases faster than teams of employees. These insights can be applied by providing better context for interactions and recognizing customer trends. Good customer management relies on data to form a full view of the customer, which is easier when AI is handling the heavy lifting of reviewing the enormous amount of customer data businesses have.
  • Customer Support – AI, specifically chatbots, are greatly accelerating the customer support process. The combination of self-service agents, virtual assistants, and chat bots are handling basic problems customers have when interacting with a business from simple questions, resolving problems, product assistance, or navigation. With little, if any, waiting time, customer needs are met quickly which increases satisfaction and frees up time for human agents to solve more difficult problems.
  • Content Discovery – Understanding what customers are interested in is very important as businesses look to engage their customers as effectively as possible. With the vast amount of data available from existing customer data to social media listening, AI is able to recognize trends and patterns which can discover gaps between what customers are clamoring for versus what is in existence to meet those needs.
  • Increased Relevancy – With the ability for real time analysis and predictive behavior modeling combined with machine learning and algorithms, AI is able to better run the show behind the scenes providing more pertinent information and offers at a more relevant juncture increasing engagement.

The Bottom Line

The bottom line is that AI can greatly benefit your customer experience in ways that humans simply can’t. The combination of speed and data analysis of vast quantities of data is impossible to replicate by a human while AI can do it with thousands of customers simultaneously. As more and more businesses make use of AI, customers will increase their expectations of how their interactions should go and those companies that insist on using outdated methods we be left thinking of the good old days when they had more conversions.

Be sure to check back every week for great new Lounge Lizard blog articles.

Published on: April 4th, 2019
Blog cta banner bg

WANT INTOXICATING SALES GROWTH?

Related articles

BlogPost The 10 Best Online Lead Generation Tools 1447by737
5 min read

The 10 Best Online Lead Generation Tools

January 11th, 2023

Online lead generation is hard. That is a simple fact based on elementary math. While there are over 327 million people in the U.S. alone, there [...]

BlogPost The Dirty Truth about Why People Unsubscribe from your Newsletter
7 min read

The Dirty Truth about why People Unsubscribe from your Newsletter

January 6th, 2023

For most businesses, developing a mailing list for a newsletter takes time and energy. Many marketers watch their subscription numbers like a hawk, smiling at every [...]

BlogPostCreating Engaging Long-Form Videos is Easier than you Think
5 min read

Creating Engaging Long-Form Videos is Easier than you Think

January 9th, 2023

Videos are a popular content format primarily because of how digestible they are for mobile users. Watching a video on a phone with earbuds can be [...]

Why-following-Google’s-rules-is-always-the-best-practice-visual
6 min read

Why following Google’s Rules is Always the Best Practice

January 10th, 2023

Rules? Rules? We don’t need any rules! Well, actually we do, otherwise, the internet would be a pretty scary place filled with viruses and trolls looking [...]

guest-blogging-visual
6 min read

Insider Tips for Guest Blogging Everyone Should Know

January 9th, 2023

Guest blogging can be a very valuable addition to a well-rounded SEO campaign that can provide a nice off-page SEO boost for a website. However, if [...]

To Link Build or not Link Build
7 min read

To Link Build or not Link Build – That is the Question!

January 10th, 2023

Is link building a requirement of high SEO rankings? Should your business regularly pursue link building when you need a boost to traffic? The answer seems [...]

How can AI Benefit your Customer Experience?
Share On:
Newsletter Sign Up

"*" indicates required fields

0 of 60 max characters
0 of 60 max characters

Ready To Grow Revenue?

Digital Experiences That’s Driven Growth Since 1998

"*" indicates required fields

Name*
Help My Business*

New York City
112 West 34th Street
18th Floor
New York, NY 10120
Long Island
991 Main St.
Suite 200
Holbrook, NY 11741
Washington D.C.
1101 Connecticut Avenue NW
Suite 450
Washington, DC 20036
Nashville
424 Church St
Suite 2000
Nashville, TN 37219
Los Angeles
1100 Glendon Avenue
17th Floor
Los Angeles, CA 90024
Miami
1221 Brickell Ave
Suite 900
Miami, FL 33131
Charleston
170 Meeting Street
Charleston, SC 29401
Richmond
919 E. Main Street
Suite 1000
Richmond, VA 23219
Las Vegas
2300 West Sahara Avenue
800
Las Vegas, NV 89102
Austin
2021 Guadalupe Street
260
Austin, Texas 78705
HEY, DON'T GO!
We have an important message from our
Co-Founder Ken Braun.
Video popup poster
GET READY
TO GROW
WE ARE LOOKING FORWARD TO
MEETING YOU!
Please fill the form.

"*" indicates required fields

Name*
Exit popup final
CHAT SOON!