Four Ways To Improve Your Video Campaigns
Video campaigns are growing in popularity as part of a well-rounded content marketing plan. Video itself has been enjoying its own boom over the past few years, primarily as website development companies have utilized technology that allows fast enough speeds to make watching videos online enjoyable. Today we wanted to share four ways to improve your video campaigns to help you get the most out of this growing niche.
Why is video so useful? From a content standpoint it is very versatile and consumable. From a ranking standpoint, watching a video means a lot of time on site and typically more retention and who doesn’t like that? So what are some ways to improve your video campaigns and increase retention?
4 Ways to Boost Video Campaigns
- Get to the Point – Any content no matter the type needs to capture a user’s attention quickly. The five second rule is in full affect for video content in that if you don’t entice your user in that time then there attention will wane. So what that means is your video needs to get to the point. You should be focused on keeping your video short but sweet; engaging the audience quickly and then moving right into your message. Long, slow builds should be saved for TV and movies.
- Whoa – Every video should have a “Whoa,” factor. Whoa covers so many things from excitement to amazement to extreme coolness. Your video needs something that makes the audience sit up and say “Whoa!” which helps people remember the message and also your brand. Videos go viral because of the ‘whoa’ factor on everything from amazing stunts to ridiculously cute or funny animals. What will your video have for its’ whoa factor? Make sure to use all the tools in your arsenal from CGI to music to spoke models that will make people pay attention and say “whoa.”
- Personalized – Generic messaging should be a thing of the past. Today’s users want personalized appeals focused on them. Take the time to focus your messaging towards their wants, their needs, their problems and the solutions that will help them even going so far as to craft messages that are gender, age or even socioeconomic specific. Learning to target different segments of your market will make videos more effective to that demographic.
- Be Funny – Connecting with your audience typically involves fostering an emotional connection. While some people look to invoke anger, fear or sadness in videos, the best method to use is humor. Not only are funny videos the more likely ones to go viral, but they then tie a positive emotion to your message and brand. Think about ways to tie humor into your video content.
The bottom line is that video is a wonderful medium to use with your content marketing campaign. Successful videos that connect, engage, and nudge a customer towards an action are the goal, but getting there isn’t always easy. The four ways to improve your video campaigns we outlined today can help with that which will help your next campaign reach greater heights.
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