Check Your Local Listings For Accuracy If You Want Better SEO!

< Blog
Updated on: August 23rd, 2022Olga Pechnikova5 min read
Check your local listings for accuracy if you want better seo

Accuracy is a key component of business especially when it comes to information about your business. Listing the wrong address or phone number can make it harder than necessary for potential customers to get in contact with you. Today we wanted to emphasize the need to check your local listings for accuracy if you want better SEO, because that local connection can have a pretty far reach. Top web development companies understand the power of local listings and every business should take advantage of them, even if you don’t operate a “traditional” storefront.

The Power of Local Listings

Every business should be taking advantage of local listings. By local listings we mean any available online profile for your business which often includes your address, phone number, website address and other important details.

There are a plethora of directories out there that cater to only local businesses, allowing you to create a listing for free. There are also big players like Google+ Local, Bing Local, Yellow Pages, or Yahoo! Local that you can register with along with sites like Yelp or Angie’s List that might list you whether you want it or not.

As long as your business has a name (or DBA), you make face-to-face-contact with at least some of your customers, have a local phone number and have a dedicated physical street address you qualify for these listings.

Listings are a core aspect of a local SEO marketing campaign and can also cause problems when they are inaccurate.

The Need for Accuracy

Google sometimes acts like a suspicious girlfriend, which is a good thing. When Google receives inconsistent data that they can’t trust it makes them feel uneasy. Rather than just reading your emails or hiring a private detective, they instead reduce the value of this untrustworthy information in how they rank because the last thing they want to do is misdirect or frustrate their customers during a search.

If your business does not have consistent and accurate information in all of these local directories, then it will affect your SEO, especially on a local level.

For example, let’s say your business has moved a few times as it has grown. But, after those moves you didn’t remember to update all of your local directories. Now your website has your address as 1234 Main Street with a phone number of 805-867-5309 which is correct. However your Google+ Local page still has your prior address of 5555 Fifth Street and then Bing and Yahoo have your first address of 1111 First Street with your original phone number of 805-899-0001.

Not only are you possibly losing business from people who try and find you using Bing or Yahoo, especially if those old phone numbers don’t offer a re-direct, but you are lowering the trust level of all the listings since they do not match. Google, Yahoo and Bing will treat those inconsistencies as suspicious in nature.

Finding and Fixing Problems

The smart thing to do is to regularly check local listings. This is especially important after you change an address, phone number, or other primary contact points (including a web address). However even if you haven’t changed anything, a quarterly or bi-annual check-up is a good idea as you might not even realize all the places you are listed.

For example, one business was a member of the local Chamber of Commerce and the Chamber had listed the businesses phone number incorrectly based on the application for membership. The business was unaware of this listing until they ran a check.

There are a variety of paid and free options out there you can look into such as Yext.com, Moz Local, or Deluxe.com. Simply enter your information in and you quickly get a detailed report to review for errors and issues. Then it is a simple matter of going to any directories that are incorrect and making changes.

The Bottom Line

The bottom line is that mistakes happen and data inaccuracies exist in the business world. You should check your local listings for accuracy if you want better SEO especially on the local level because it is a fairly simple thing to do and you can lose business if you don’t.

Be sure to check back every Monday, Wednesday and Friday for great new Lounge Lizard blog articles.

Published on: September 21st, 2016
Blog cta banner bg

DRIVE YOUR SALES TO NEW HEIGHTS!

Related articles

Does my business need a progressive web app
5 min read

Does My Business Need A Progressive Web App?

August 23rd, 2022

Progressive web apps have been highly touted recently, especially by Google, as a smart way to push the mobile web forward. With the power to reach [...]

Our top 5 ways to create video content that converts
5 min read

Our Top 5 Ways To Create Video Content That Converts

August 23rd, 2022

Video content is one of the hotter topics this year as it has proven itself to be one of the better mediums for engaging customers. However [...]

Quick tips to boost creativity for content writing
6 min read

Quick Tips To Boost Creativity For Content Writing

August 23rd, 2022

Having a hard time getting fresh ideas for content? You aren’t alone in that predicament. Web design companies everywhere face the problem of generating interesting content [...]

Common mistakes to avoid with your next email marketing campaign
6 min read

Common Mistakes To Avoid With Your Next Email Marketing Campaign

January 9th, 2023

Email marketing is still one of the very best methods to use for obtaining conversions, when it is done properly. Therein lies the rub as quite [...]

Top 5 trustworthy ways to increase online conversions
6 min read

Top 5 Trustworthy Ways To Increase Online Conversions

August 23rd, 2022

Trust is a valuable commodity in business and especially online where privacy, safety and assurances are considered carefully by many consumers. As a premier website development [...]

Does my website design company outsource to pakistan
6 min read

Does My Website Design Company Outsource To Pakistan?

August 23rd, 2022

Outsourcing has been a hot topic lately and when it comes to website design knowing who is actually building your site is important to a lot [...]

Check Your Local Listings For Accuracy If You Want Better SEO!
Share On:
Newsletter Sign Up

"*" indicates required fields

0 of 60 max characters
0 of 60 max characters

Ready To Grow Revenue?

Digital Experiences That’s Driven Growth Since 1998

"*" indicates required fields

Name*
Help My Business*

New York City
112 West 34th Street
18th Floor
New York, NY 10120
Long Island
991 Main St.
Suite 200
Holbrook, NY 11741
Washington D.C.
1101 Connecticut Avenue NW
Suite 450
Washington, DC 20036
Nashville
424 Church St
Suite 2000
Nashville, TN 37219
Los Angeles
1100 Glendon Avenue
17th Floor
Los Angeles, CA 90024
Miami
1221 Brickell Ave
Suite 900
Miami, FL 33131
Charleston
170 Meeting Street
Charleston, SC 29401
Richmond
919 E. Main Street
Suite 1000
Richmond, VA 23219
Las Vegas
2300 West Sahara Avenue
800
Las Vegas, NV 89102
Austin
2021 Guadalupe Street
260
Austin, Texas 78705
HEY, DON'T GO!
We have an important message from our
Co-Founder Ken Braun.
Video popup poster
GET READY
TO GROW
WE ARE LOOKING FORWARD TO
MEETING YOU!
Please fill the form.

"*" indicates required fields

Name*
Exit popup final
CHAT SOON!