Strand Capital

With no existing website or digital footprint, Strand Capital approached Lounge Lizard to establish its online presence from scratch. The primary goals were to:

• Build brand awareness for a new investment firm
• Establish a trustworthy, professional online identity
• Engage users and drive form submissions
  
• Ensure a high-performing, fast-loading website experience

Our team led the digital launch of Strand Capital’s brand by developing a custom WordPress website that reflected the company’s values and vision. With no prior assets beyond a logo, we crafted a cohesive visual identity by incorporating elements from their logo into the design to ensure brand consistency.

Key elements of our approach included:

• Domain Strategy: Guided the client in selecting an SEO-friendly domain name that aligned with their branding.
• Design Aesthetic: Implemented 2024/2025 web design trends, such as subtle movement and clean, modern layouts, to enhance user engagement.
• User-Centered Experience: Created an intuitive site structure and engaging visuals using professional imagery to resonate with potential investors.
• Performance Focused: Optimized for page speed, mobile responsiveness, and user-friendly navigation to support the client’s performance goals.

Despite working within a limited budget, our team prioritized value and efficiency to deliver a website that reflected the company’s personality and long-term goals.

The launch of Strand Capital’s website laid a solid foundation for its brand. With the new site now live as of May 27, 2025, the company has a polished, professional platform to build brand trust and drive user engagement.

Anticipated impacts include:

• Increased visibility for a brand-new company in the investment space
• Professional representation that instills credibility with prospects
  
• A platform optimized for future marketing efforts and lead generation
• Improved brand awareness through strategic domain selection and SEO best practices

While the site launch is recent, key performance indicators are already in place to measure success:

• Faster load times and optimized UX for stronger engagement
• Strategically placed contact forms to support lead generation
• Clean, modern interface designed to build trust and increase time on page
• Scalable framework for future digital marketing efforts

The Strand Capital website now serves as a critical digital touchpoint, positioning the firm for long-term growth and success in the investment space.