...
Voss Events

Voss Events

Content Marketing, Digital Marketing, Email Marketing Management Services, Influencer Marketing, Marketing And Sales Automation, PPC / B2C, Entertainment, Events

Jump To:
Voss logo

The digital marketing team at Lounge Lizard Worldwide was tasked by Voss Events to help the queens of RuPaul’s Drag Race sell out their shows through influencer marketing, PPC (geofencing, display and remarketing ads), and email signups.

Journey

Results

  • 120,000 emails connected via website signup
  • 6.6% Increase in Conversion Rate
  • 90% Sold-Out Shows on Ticketmaster

Gallery

Campaign charts for Ru Paul Drag's Race email lead generation.
Drag queens are shown on 2 Instagram posts.
Voss dragcon
Voss live
Voss werq
1 / 5
Campaign charts for Ru Paul Drag's Race email lead generation.
2 / 5
Drag queens are shown on 2 Instagram posts.
3 / 5
Voss dragcon
4 / 5
Voss live
5 / 5
Voss werq

WORK WITH LOUNGE LIZARD

Lounge Lizard brings strategy, design, development, and digital marketing together to create custom solutions. We combine brand storytelling with creative thinking and technology-focused, customized solutions.

Related Projects