Dynasafe

B2B / Manufacturing / Web Design & Development

Dynasafe provides products and services that make the world a safer place. They create trusted and innovative solutions to the world’s containment and disposal threats. Their products contain and destroy explosive remnants of war and obsolete weaponry and their main goal is to protect mankind from chemical weapons, explosive devices, and other hazardous materials.

Transformation

Before
After

TECHNOLOGY USED: WordPress

Objective

Dynasafe approached Lounge Lizard to design and develop a state-of-the-art website that would present digital functionality that more closely mirrored their advanced technology within their specific field. They felt their previous website fell short of exhibiting the level of automation they needed for their unique business footprint and made it hard for potential clients to access their extensive database of informational offerings.

Approach

Working with the Lounge Lizard design and development teams, Dynasafe envisioned a site with clean design and straightforward information that was to the point. Dynasafe’s target market ranges from military and government entities, partners in defense, EOD teams, and police and bomb disposal experts — their clientele wants information fast, streamlined, and confidential.

Because of the nature of their products (costing millions of dollars), Lounge Lizard’s Brandtenders knew that traditional advertising and online marketing would be ineffective. Instead, they used their design skills to create a resource section where potential customers could access information that they could act on later. Dynasafe’s existing catalog of blogs, white papers, downloads, and brochures were all made available so that they could be obtained discretely.

Dynasafe reiterated that because of the nature of the business, potential customers don’t respond to direct marketing. They can be secretive and don’t readily divulge what their needs entail. Because of that, the Brandtenders decided to eschew any trust-building testimonials or client logo carousels and focus instead on the catalog of products and services.

Impact

Lounge Lizard’s Brandtenders designed and developed a website that met all of the client’s expectations, while reinforcing their strong passion for creating a safer world.

Results

Greatly improved accessibility of client content library

Positioned products and services in defined categories

Effectively communicated the organization’s mission

TAP INTO LOUNGE LIZARD

Lounge Lizard brandtenders and marketing mixologists always serve up custom concoctions. We mix a potent combination of brand story telling with a generous splash of creative juices and blend in technology-focused, customized solutions as a chaser.

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