Mott Corporation
Page Speed Optimization, Responsive Website Design & Development, UI UX Analysis (User Experience Analysis), UI UX Web Design, Web Design, Web Development, Website Redesign Services, WordPress Development / B2B, Manufacturing, Technology
For 60 years Mott Corporation has engineered filtration and flow control products for a variety of industries, with specialization in porous metal filters. Custom designed filtration products obsessively engineered and crafted with the highest reliability in the world.
Transformation
Objective
Mott Corporation engineers partnered with Lounge Lizard to redesign and update their Corporate/Product website with a better user experience strategy, internal search system, and production configuration.
Approach
Lounge Lizard met with Mott Corporation stakeholders to understand their complex product offering and manufacturing process. As per our process, Lounge Lizard engaged in a detailed technical discovery process. Strong UX design and site IA was required to adequately portray Mott’s technical product offering. Lounge Lizard created a new modern engaging design, Custom Product Configurator, Improved lead gen through interactive forms, easy to find Product specs and newly created Resource Center.
Impact
Lounge Lizard created an engaging modern website, feature rich in user interactions, including a custom Product Configurator, easy to use Resource Center and greatly improved lead generation.
Results
- 20% Increase in Sales inquiries
- 33% Increase in Time On Site
- 100% Client Satisfaction
- 36.4% Bounce rate
- 23% Increase in keywords
- 160% Increase in pages/visit
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Mott Corporation was extremely happy with the results noting “Lounge Lizard delivered a site with exceptional designs and functionalities. The new platform received great internal feedback. The project manager excelled at managing the client’s expectations throughout the engagement. They paid great attention to detail and delivered high-quality results.”
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