Gen justice header image

The Center for the Rights of Abused Children

B2B & B2C & Non-Profit / Branding / SEO, Web Design & Development

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Center abused children logo

The Center for the Rights of Abused Children, previously known as Generation Justice, is a nonprofit that plays a leading role in improving the nation’s laws to protect children’s rights and their vital interests — to ensure every abused child has a bright future.

Transformation

Before
Gen justice old website
After
Center rights abused children new website
Technology used: WordPress l Donorbox

Objective

The Center for the Rights of Abused Children came to Lounge Lizard Worldwide for a redesign of its website and a refresh of its brand. The goal was to increase exposure and get their name out to children in need. For a nonprofit that prioritizes children, our Brandtenders wanted to ensure they had the best website on the block, including an overhauled user experience that brings their central messaging and objective to the front.

Approach

A company’s website represents its entire credibility, and our approach for this project was to focus on the details. The Center for the Rights of Abused Children has a great mission, and we wanted to deliver the best experience possible for users to navigate and fully understand the content. Additionally, our teams constantly communicated for us to achieve their goals by their tight deadline.

We carefully curated images to showcase the general identity of the survivors in order to keep identities private. Color blocking, timeless design, and children’s stories were all at the forefront for our Brandtenders while crafting the website design.

Their new website needed to be faster and implement an improved UX/UI and navigation for users to quickly get the information they need or make donations in less time than before. We implemented pages to help users learn about the organization and the issues they face, relevant resources, and different ways to help support. Whether donating, partnering, or even joining the ranks of The Center for the Rights of Abused Children — our Brandtenders made sure it’s easy to do!

Impact

After 30 days, we have noticed users spend more time engaging on the new website. The Center for the Rights of Abused Children has given 500,000 children across America a better tomorrow, and the team at Lounge Lizard is proud to have been able to support their mission with a brand new website!

Gallery

The Center for the Rights of Abused Children webpage is showcased on a desktop.
A person browses the Center for the Rights of Abused Children website on a laptop.
Center rights abused children laptop mobile coffee female
Center rights abused children laptop mobile female
A person views the new website for Center for the Rights of Abused Children while sitting at a computer in a living room.
Center rights abused children mobile female
A woman browses the new Center for the Rights of Abused Children website on her smartphone.
Center rights abused children mobile male
A woman reads news about The Center for the Rights of Abused Children on her tablet.
A man browses the news page while on the new website for The Center for the Rights of Abused Children on a smartphone.
Center rights abused children tablet senior male
A man reads about the services offered on the new Center for the Rights of Abused Children website while on his tablet.
The new website for The Center for the Rights of Abused Children is shown on a laptop, desktop, mobile phone, and tablet.
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The Center for the Rights of Abused Children webpage is showcased on a desktop.
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A person browses the Center for the Rights of Abused Children website on a laptop.
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Center rights abused children laptop mobile coffee female
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Center rights abused children laptop mobile female
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A person views the new website for Center for the Rights of Abused Children while sitting at a computer in a living room.
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Center rights abused children mobile female
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A woman browses the new Center for the Rights of Abused Children website on her smartphone.
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Center rights abused children mobile male
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A woman reads news about The Center for the Rights of Abused Children on her tablet.
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A man browses the news page while on the new website for The Center for the Rights of Abused Children on a smartphone.
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Center rights abused children tablet senior male
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A man reads about the services offered on the new Center for the Rights of Abused Children website while on his tablet.
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The new website for The Center for the Rights of Abused Children is shown on a laptop, desktop, mobile phone, and tablet.
Results
14%
Increase In Average Time On Site
Growth of User Engagement
4%
Growth of User Engagement
22%
Surge of Engagement Per User

TAP INTO LOUNGE LIZARD

Lounge Lizard brandtenders and marketing mixologists always serve up custom concoctions. We mix a potent combination of brand story telling with a generous splash of creative juices and blend in technology-focused, customized solutions as a chaser.

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