Blue Foundry Bank

Blue Foundry Bank

B2B & B2C / Finance / Web Design & Development

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Blue Foundry Bank - Logo

Boiling Springs Savings Bank, renamed to Blue Foundry Bank. The bank now offers something amazingly different in banking for the state of New Jersey. The new name doesn’t exactly sound like a bank because they aren’t like other banks. Management listened to what the staff and customers thought and came up with something new. Something even better.

Transformation

Before
Bluefoundry before
After
Bluefoundry after
Technology used: Python, Django, Contentful

Objective

Boiling Springs Savings Bank hired Lounge Lizard to create an un-bank looking Website to coincide with a  dramatic name change to Blue Foundry.

Approach

Lounge Lizard redeveloped and redesigned the site from the ground up based on a solid re-branding strategy that aligned with the Lounge Lizard brandtender  “7 Second Rule” of engagement and extensive interviews with bank management, bank tellers, and bank customers. The Blue Foundry Website was developed for desktop, tablet, and mobile browsers and consists of cutting-edge UI/UX design around bold graphics, eye catching video and an innovative user experience unlike any other bank Website. For banking security purposes Lounge Lizard developed the site in the headless Content management system Contentful.

Impact

The new Blue Foundry Website has made a huge splash in New Jersey among young home owners and small businesses.

Gallery

Bluefoundry desktop female
Bluefoundry tablet male
Bluefoundry phone female
Bluefoundry devices
1 / 4
Bluefoundry desktop female
2 / 4
Bluefoundry tablet male
3 / 4
Bluefoundry phone female
4 / 4
Bluefoundry devices
Results
Account Openings
INCREASED
Account Openings
Interest in Bank Products
OPTIMIZED
Interest in Bank Products
Calls from Small Business
IMPROVED
Calls from Small Business

TAP INTO LOUNGE LIZARD

Lounge Lizard brandtenders and marketing mixologists always serve up custom concoctions. We mix a potent combination of brand story telling with a generous splash of creative juices and blend in technology-focused, customized solutions as a chaser.

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