Blue Foundry Bank
B2B & B2C / Finance / Web Design & Development
Boiling Springs Savings Bank, renamed to Blue Foundry Bank. The bank now offers something amazingly different in banking for the state of New Jersey. The new name doesn’t exactly sound like a bank because they aren’t like other banks. Management listened to what the staff and customers thought and came up with something new. Something even better.
Transformation
Objective
Boiling Springs Savings Bank hired Lounge Lizard to create an un-bank looking Website to coincide with a dramatic name change to Blue Foundry.
Approach
Lounge Lizard redeveloped and redesigned the site from the ground up based on a solid re-branding strategy that aligned with the Lounge Lizard brandtender “7 Second Rule” of engagement and extensive interviews with bank management, bank tellers, and bank customers. The Blue Foundry Website was developed for desktop, tablet, and mobile browsers and consists of cutting-edge UI/UX design around bold graphics, eye catching video and an innovative user experience unlike any other bank Website. For banking security purposes Lounge Lizard developed the site in the headless Content management system Contentful.
Impact
The new Blue Foundry Website has made a huge splash in New Jersey among young home owners and small businesses.
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Lounge Lizard Brandtenders and Marketing Mixologists always serve up custom concoctions. We mix a potent combination of brand story telling with a generous splash of creative juices and blend in technology-focused, customized solutions as a chaser.
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