Blue Foundry Bank

B2B & B2C / Finance / Web Design & Development

Boiling Springs Savings Bank, renamed to Blue Foundry Bank. The bank now offers something amazingly different in banking for the state of New Jersey. The new name doesn’t exactly sound like a bank because they aren’t like other banks. Management listened to what the staff and customers thought and came up with something new. Something even better.

Transformation

Before

After

TECHNOLOGY USED: Python, Django, Contentful

Objective

Boiling Springs Savings Bank hired Lounge Lizard to create an un-bank looking Website to coincide with a dramatic name change to Blue Foundry.

Approach

Lounge Lizard redeveloped and redesigned the site from the ground up based on a solid re-branding strategy that aligned with the Lounge Lizard brandtender “7 Second Rule” of engagement and extensive interviews with bank management, bank tellers, and bank customers. The Blue Foundry Website was developed for desktop, tablet, and mobile browsers and consists of cutting-edge UI/UX design around bold graphics, eye catching video and an innovative user experience unlike any other bank Website. For banking security purposes Lounge Lizard developed the site in the headless Content management system Contentful.

Impact

The new Blue Foundry Website has made a huge splash in New Jersey among young home owners and small businesses.

Gallery

Results

INCREASED

Account Openings

OPTIMIZED

Interest in Bank Products

IMPROVED

Calls from Small Business

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Lounge Lizard brandtenders and marketing mixologists always serve up custom concoctions. We mix a potent combination of brand story telling with a generous splash of creative juices and blend in technology-focused, customized solutions as a chaser.

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Blue Foundry Bank