Stunning New Website Redesign for Summit Professional Education
When you provide accredited continuing education, both online and in-person, for a wide variety of healthcare and education professionals, you want a website that encourages easy navigation for a wide range of classes and a fast, straightforward pay system. Summit Professional Education engaged Lounge Lizard to provide a comprehensive redesign of their existing website that would spotlight their high-quality content and diverse course options.
With a varied customer persona profile, Lounge Lizards design team wanted to create a way to engage physical and occupational therapists, speech language pathologists, educators, and other healthcare providers, so they would sign up for classes and subscribe to the company’s unique all-access format.
To overhaul Summit’s existing site that looked somewhat dated, Lounge Lizard’s Brandtenders designed a bright, clean, interactive site focusing on the diverse selection of engaging topics they offer clients, their variety of payment options, and their industry-forward subscription services. With clean, bold colors and a crisp white background, Lounge Lizard created a site that invites people to linger and browse around.
With over 2,000 courses in their online catalog, multiple search entry points were created to encourage clients to self-segment based on their discipline making site navigation more enjoyable. And to showcase Summit’s outstanding ratings, the Brandtenders placed Summit’s trust-building testimonials prominently on the home page.
Summit’s #1 goal is to be the continuing education provider of choice for their clients, both individual, business, and enterprise. Summit Professional Education’s redesigned website will position them well and features Lounge Lizard’s signature bold design, vibrant video elements, and design-forward, multi-functional course catalog.
