‘Scentsational’ e-commerce website crafted for candle company

< News
Updated on: April 18th, 20233 min read
The Scentsational webpage for stress relief candles is shown on a computer screen that's sitting on a wood desk.

There’s a candle scent for almost everyone.

Key Lime for staycation mode. Sea Breeze for the weekend.

Bergamot Teakwood for stress relief. “Dauntless” to refresh and empower.

Scentsational Soaps & Candles, Inc. is a family business pouring candles since 1998. Their craft candles can be purchased online or in stores such as HomeGoods, Marshalls, and T.J. Maxx. 

The company’s old website no longer made “scents” for the ever-evolving business. They contacted the Brandtenders at Lounge Lizard Worldwide to ignite a new look and implement user-friendly online features for consumers and wholesalers.

“Lounge Lizard transformed our archaic website into something modern, functional, and customer-friendly,” says an executive at Scentsational. “Our brand came alive and our e-commerce sales have reflected the positive growth.”

The new Scentsational website uses UX/UI design and content to evoke a sense of home – calming yet energizing. Definitely welcoming.

Originally a handmade scented soap company that later incorporated candles, Scentsational has rebranded to include only candles. The company blends soy, coconut, and beeswax, adds a lead-free wick, and creates a clean-burning, delightfully scented candle for any space and occasion.

The modern lifestyle website design showcases the Scentsational’s candles in a user-friendly way, including “Fragrance Notes,” where you can learn details about each candle and get a sense of the passion that went into crafting it.

Shoppers can now easily find the scent, style, and price they are looking for and browse trendy candles and deals. Wholesalers can log into their portal to get pricing and see inventory at a glance.

E-commerce is all about giving website visitors an experience they enjoy and remember. An e-commerce website should be easy to navigate, mobile-friendly, optimized for speed and Core Web Vitals, include the shipping and return policies, and showcase reviews.

One of the essential features of the Scentsational website is showcasing candle reviews through Shopper Approved. With each candle, website visitors can see verified reviews to help give them confidence in the product and Scentsational brand.

Reviews boost sales and conversions, especially when it comes to e-commerce. A product’s reviews, and the number of positive reviews, are typically tied to a higher conversion rate.

Whether you’re browsing reviews or a scent that matches your personality …  Scentsational glows. 

If your company would like a website and branding refresh to boost sales, contact Lounge Lizard Worldwide for a proposal. 

Published on: April 25th, 2022

Related articles

Twisthink mobile friendly website
3 min read

A New Twist: Brand Refresh Repositions Twisthink

April 18th, 2023

Sometimes your company needs to shake up its image, get an outside perspective, and give it a little twist. The Brandtenders at Lounge Lizard recently concocted [...]

The new OSG Analytics website is shown on a desktop computer and laptop
3 min read

Tech-Forward OSG Adds Personal Touch to Website for CRO Boost

April 18th, 2023

OSG Analytics has cutting-edge technology that gives clients valuable insights into future customer behaviors. They needed a website that was user-friendly, interactive, and approachable.  The Brandtenders [...]

Spiezle mobile friendly website 1
4 min read

Spiezle’s Rebranding & Website Design Elevate Architect Firm

April 18th, 2023

There are hundreds of thousands of architects. But not every architectural firm is the same. So how do you separate yourself from the competition? The Brandtenders [...]

Unovis mobile phone
4 min read

New Unovis Website Impacts Alternative Protein Industry

April 18th, 2023

Beyond Meat. Miyoko’s Creamery. Oatly. Ocean Hugger Foods. Those are some big names. You’ve likely heard of those companies that focus on replacements for animal food [...]

2 min read

Lounge Lizard Announces their Spring 2022 Web Design Scholarship Winner

April 6th, 2022

This year’s Spring Web Design Scholarship goes to Ekemini Nkanta, a student at CUNY NYC College of Technology, for her work on anthemproduction.com – a fully operational [...]

Epic management website redesign
7 min read

Epic Management Launches 3 Websites Built by Lounge Lizard

February 9th, 2022

Epic Management is the go-to builder in the Eastern U.S. when looking for a full-service design/build construction group that can handle commercial builds of all sizes, [...]

‘Scentsational’ e-commerce website crafted for candle company
Share On:
Newsletter Sign Up

"*" indicates required fields

0 of 60 max characters
0 of 60 max characters

Request a Proposal

Fill Out Our Form & We’ll be in Touch Shortly

"*" indicates required fields

Type of Project*

New York City
112 West 34th Street
18th Floor
New York, NY 10120
Long Island
991 Main St.
Suite 200
Holbrook, NY 11741
Washington D.C.
1101 Connecticut Avenue NW
Suite 450
Washington, DC 20036
424 Church St
Suite 2000
Nashville, TN 37219
Los Angeles
1100 Glendon Avenue
17th Floor
Los Angeles, CA 90024
1221 Brickell Ave
Suite 900
Miami, FL 33131
170 Meeting Street
Charleston, SC 29401
919 E. Main Street
Suite 1000
Richmond, VA 23219