Manufacturing Website Design for Whelen Engineering lights up the Internet

< News
Updated on: December 26th, 20212 min read
Whelen before after

Whelen Engineering – a global leader in the emergency warning light industry with a reputation to perform since 1952. Trusted Lounge Lizard to create a best-in-class Website design. Whelen had many challenges with their old Website. Users spent a lot of time navigating the website in search of product pages and information pertaining to specific products. Most times, users would leave pages without reaching their destination. It was a crucial step for Mott’s team to reintroduce themselves with the end user in mind.

Lounge Lizard brandtenders spent a lot of effort on figuring out how to create a new brand experience while making it extremely accessible for the users to get to a product page within 2 clicks right from the hero section. Product page engagement increased dramatically as did product inquiries.
Whelen was facing a lot of challenges such as usability issues on their site which created a lot of repeated support inquiries and phone calls to the customer service department that was right on the website but users found it extremely difficult to find. It was important to understand what the user is looking for on a website, so a better way to showcase the information was required. Lounge Lizard brandtenders dived into the user personas utilizing the website and decided to create a main navigation that users would instantly know that they could easily navigate through Whelen Engineering diverse product range.

See the Website that’s lighting up the Internet.

https://www.whelen.com/

Published on: September 18th, 2020

Related articles

Manufacturing Website Design for Whelen Engineering lights up the Internet
Share On:
Newsletter Sign Up
0 of 60 max characters
0 of 60 max characters

Request a Proposal

Fill Out Our Form & We’ll be in Touch Shortly

Name*
Type of Project**
This field is for validation purposes and should be left unchanged.

PH: 1-888-444-0110
Sales: Ext. 101
New York City
112 West 34th Street
18th Floor
New York, NY 10120
Long Island
991 Main St.
Suite 200
Holbrook, NY 11741
Washington D.C.
1101 Connecticut Avenue NW
Suite 450
Washington, DC 20036
Nashville
424 Church St
Suite 2000
Nashville, TN 37219
Los Angeles
1100 Glendon Avenue
17th Floor
Pleasantville, CA 90024
Miami
1221 Brickell Ave
Suite 900
Miami, FL 33131