A New Twist: Brand Refresh Repositions Twisthink

Sometimes your company needs to shake up its image, get an outside perspective, and give it a little twist.

The Brandtenders at Lounge Lizard recently concocted a rebranding and website redesign for Twisthink, a solutions company that creates bold digital strategies to connect human needs with emergent technologies.

“Lounge Lizard was a great partner in our rebranding efforts. From early concept ideating, to logo and brand creation, to a fully designed and developed website, the Lounge Lizard team delivered excellent results,” says a Twisthink executive. “Lounge Lizard provided the outside perspective and collaboration we needed to create a brand that reflected who we are.”

New perspectives help build brands that break through norms. 

The Twisthink team members ask potential clients: “What’s next for your business?”

The twist came when they decided to turn the tables on themselves. 

After getting to know the Twisthink company and team, our Brandtenders set out to craft a brand identity that was just as ambitious and unique.

Three brand identities were created — a primary corporate logo, a corporate letter mark, and a brand extension.

Why three?

By including options, Twisthink will be able to elevate its identity on any platform or collateral it deems fit.

Twisthink can use the corporate logo on a banner ad, the letter mark on social media avatars or apps, and the brand extension on products. In any scenario, the message and brand are crystal clear.

A complete brand guide covers everything from colors and typeface to photos, iconography, and illustrations to ensure consistency.

The new logo and letter marks are just the beginning of repositioning Twisthink. 

With an accelerated timeline, Brandtenders developed and created a new website that shows an evolved Twisthink, one that breaks barriers and makes an impact.

For a company such as Twisthink, where artificial intelligence and digital transformations are commonplace, it’s essential to have a website reflective of its capabilities. It’s the only way to attract more quality leads like the household names they are used to working with.

Bold, creative headlines and new photography show a dynamic company. Interactive UX and UI design present Twisthink’s work, experience, and digital savviness to make website visitors want to see more … and do business with them.

Twisthink’s brand is no longer outdated. With a mixture of strategic thought and a creative twist, the company is in a position to see tremendous growth. 

Does your company need a brand refresh and a new website? Contact the Brandtenders at Lounge Lizard to learn more.