Why Stalking Google Is Key To A Good SEO Marketing Strategy

< Blog
Updated on: August 23rd, 2022Olga Pechnikova5 min read
Why stalking google is key to a good seo marketing strategy

Generally speaking being a stalker is not a good thing. However if you are responsible for your business’s SEO, stalking Google is key to a good SEO marketing strategy. Our website development company has been offering tips and advice for our customers for years and one underlying theme over the past few years has involved the power Google has over SEO.

Today we will delve more into that idea and explain exactly why stalking Google like paparazzi is not only a good idea, but also becoming a necessity if you want to be on the cutting edge of successful SEO.

Some things never change

There are many things in the world of SEO that have changed over the past few years. Yet at the same time, there are a few fundamental aspects that have not changed.

  • Importance of the user – For the most part the importance of the user has not changed, primarily because of Google. Google’s clients are the users. As a business, their goals are to deliver the best experience possible to their client, which in this case means providing an unparallel search experience.
  • Importance of good content – It used to said that Content is King in SEO. That is still mostly true although really the User has taken over the bigger throne regulating content to more of a Queen status. However it is still vitally important because in the SEO world it is all about fulfilling the King’s needs which is often useful information (content).
  • Importance of technical SEO – There has always been a need for technically sound SEO practices. This is one area that has changed in that some of the practices themselves have morphed and evolved, such as the need to optimize images or that content should be using HTTP compression. Regardless of the changing rules or practices, being technically sound in what you are doing won’t change.

How Google influences change

Being the search engine with the largest market share certainly has its’ perks. The largest is their ability to influence the way people approach search engine optimization to ensure their business ranks well because basically if you aren’t doing things the way Google thinks is best, especially on the technical SEO side, your rankings with them will suffer.

Reports vary, but most agree that Google has around a 75% global share of the search market. How can anyone afford to miss out on that many potential customers by ranking lower? The simple answer is they can’t.

That is why when in 2013 the Hummingbird algorithm was released the game was changed, by Google. The way they were crawling the web, collecting and indexing data and considering how search was being performed changed the landscape. Sites that don’t follow expected Google protocol are in a position to be overlooked if they can’t be assessed properly while sites that respond positively to the various ranking factors and showcase their value will rank better for searches Google determines match up to their content or purpose.

You should be stalking Google

The Hummingbird algorithm is the easiest example to pull from as it was one of the larger rollouts Google has performed, but like any good business they are constantly looking to improve and adjust their product to benefit their users, some of whom are your potential customers.

For people who use SEO that means we should be actively studying what Google is doing and try to anticipate the direction they are headed so our SEO plans can coincide with expected changes rather than being forced to rush changes while playing catch-up.

Ways to stalk Big G:

  • Read the Google blog
  • Follow Google news stories including big hires and companies/tech they acquire
  • Visit the Office Hours hangout for Q&A along with topic discussions
  • Pay attention to patents
  • Sift through rumors

By taking some time to perform a little research on a regular basis you can follow changes and ideas as they happen. The bottom line is that stalking Google is a key to good SEO marketing strategy because riding the wave of change is a lot more fun than paddling behind it playing catch-up, which a lot of people are doing with their SEO.

Be sure to check back every Monday, Wednesday and Friday for great new Lounge Lizard blog articles.

 

 

Published on: August 3rd, 2016

Related articles

Is pay per click advertising the right choice for your business
6 min read

Is Pay-Per-Click Advertising The Right Choice For Your Business?

August 23rd, 2022

Is pay-per-click advertising the right choice for your business? That is a good question that customers ask us on a regular basis and the answer is [...]

5 hot tips to help you reconnect with your disengaged email subscribers
5 min read

5 Hot Tips To Help You Reconnect With Your Disengaged Email Subscribers

August 23rd, 2022

While having a large email subscribers list is nice, what exactly is that list doing for you if you have low open rates and engagement? On [...]

Have you considered these 5 aspects of mobile app development
5 min read

Have You Considered These 5 Aspects of Mobile App Development?

August 23rd, 2022

Making a great app is hard, no two ways about it. There is a lot that goes into it such as having a great idea or [...]

Why do i need better web performance
5 min read

Why Do I Need Better Web Performance?

August 23rd, 2022

There is a lot of talk about website performance, speed, rankings and how that all fits in with the user experience. Is a fast site necessary? [...]

Who really uses new domain extensions
7 min read

Who Really Uses New Domain Extensions?

August 23rd, 2022

Don’t look now but many of those swanky new domain extensions are finally available to consumers. That means along with .com and .org you can now [...]

What is the best way to show the value proposition for your app
5 min read

What Is The Best Way To Show The Value Proposition For Your App?

August 23rd, 2022

With apps dropping faster than a politician’s promise after Election Day, app creators are doing everything and anything they can think of to try and ensure [...]

Why Stalking Google Is Key To A Good SEO Marketing Strategy
Share On:
Newsletter Sign Up

"*" indicates required fields

0 of 60 max characters
0 of 60 max characters

Request a Proposal

Fill Out Our Form & We’ll be in Touch Shortly

"*" indicates required fields

Name*
Type of Project**
This field is for validation purposes and should be left unchanged.

PH: 1-888-444-0110
Sales: Ext. 101
New York City
112 West 34th Street
18th Floor
New York, NY 10120
Long Island
991 Main St.
Suite 200
Holbrook, NY 11741
Washington D.C.
1101 Connecticut Avenue NW
Suite 450
Washington, DC 20036
Nashville
424 Church St
Suite 2000
Nashville, TN 37219
Los Angeles
1100 Glendon Avenue
17th Floor
Pleasantville, CA 90024
Miami
1221 Brickell Ave
Suite 900
Miami, FL 33131