
Mobile key performance indicators (KPIs) and app metrics are two things that help you evaluate your app after it has launched for both performance and overall […]

People regularly download mobile app games of all types, use them once, and then never touch them again except perhaps to uninstall them. Why is that? […]

Ad blindness has been an important topic for years in the marketing industry. More recently with mobile apps utilizing ads to help with monetization the concern […]

With mobile internet usage overtaking desktop usage last year there have been discussions about the direction marketing strategies should take to maximize results. One of the […]

The mobile app world has become a crowded place. With over two million apps out there users simply don’t have the time or storage space to […]

Creating a successful mobile app marketing plan is not the easiest task to undertake, however it can and should be done if you want expect to […]


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