Are Your Mobile Gaming Users Suffering From Ad Blindness?

< Blog
Updated on: August 23rd, 2022Frank Falco5 min read
Are your mobile gaming users suffering from ad blindness

Ad blindness has been an important topic for years in the marketing industry. More recently with mobile apps utilizing ads to help with monetization the concern has been raised about whether or not your mobile gaming users are suffering from ad blindness. Mobile games and other types of mobile apps can be very prone to this issue and as a mobile app developer ourselves we are very aware of the problem and how it can then affect revenue.

So are your mobile app users suffering from ad blindness, and if so what can you do about it?

The concept of Ad Blindness

The concept of ad blindness has been around for years. It gained notoriety as internet banner ads gained popularity along with pop-ups as a way to increase ad revenue. Now those ad issues have migrated to the app world as well.

Part of the problem is that we as humans are being conditioned to ignore ads. First off we are constantly having ads thrown at us on all mediums from TV to videos to banner ads. As with everything in life some are good, some are bad and some are ugly. The good and great ads then set the tone of expectation we have sometimes resulting in people actually paying attention to the ads because they are cute, funny or clever.

Other ads are judged more harshly even being ridiculed for being unappealing or in the case of the recent Pepsi ad, being incredibly insensitive.

When you are on a mobile device and using apps you are now regularly subjected to ads. Again, some are actually interesting enough that we pay attention the first or second time we see it. But then we see it a third, fourth and fifth time in a single session. Then the ad is repeated the next day and the day after so soon enough you have seen the same ad hundreds of times and are now completely blind to it.

The problem is not with ad itself, but instead that as a marketer we are providing users with a poor user experience by subjecting them to the same ad over and over creating the blindness.

The need for Ad Diversity

No matter how fun or entertaining an ad is, it loses all aspects of entertainment or interest after a dozen or more views. If the goal of the ad is to generate installs then creating a scenario of ad blindness which then results in low click and conversion rates then you are basically shooting yourself in the foot.

If you are using a CPI/CPA model for online advertising then reducing the chances of clicks and conversions is going to reduce your monetization levels.

To get past this problem you need to do what you can to obtain ad diversity with your mobile app ads so as to not create ad blindness with your users:

  • Choose ad networks carefully – look to diversify your ad partners so that your ad networks aren’t using the same types of ads.
  • Consider blacklists – many ad networks support blacklists so you can block certain advertisers which will then allow you to not only block inappropriate ads and competitor ads but also to skip ads that are being shown too often.
  • Test and review – make sure part of your marketing process is to regularly use the apps to see what the user sees which will help you understand when ad blindness might be taking place due to a lack of diversity.

The bottom line is that if you rely or use a CPI/CPA model for online advertising then every click and conversion from an ad matters. You don’t want your mobile gaming users suffering from ad blindness because it reflects a bad user experience while also limiting the revenue you could be generating from a more diverse set of ads.

Be sure to check back every Monday, Wednesday and Friday for great new Lounge Lizard blog articles.

Published on: April 26th, 2017
Blog cta banner bg


Related articles

Why do you need to know your audience
6 min read

Why Do You Need To Know Your Audience?

August 23rd, 2022

Why do you need to know your audience? After all, if your marketing efforts have created ad returning a solid 5% click-through-rate or your webpage has [...]

What are the best kpis you should measure your mobile app with
5 min read

What Are the Best KPIs You Should Measure Your Mobile App With?

August 23rd, 2022

Mobile key performance indicators (KPIs) and app metrics are two things that help you evaluate your app after it has launched for both performance and overall [...]

Common aspects viral marketing videos share
5 min read

Common Aspects Viral Marketing Videos Share

August 23rd, 2022

Viral videos are like the pot of gold at the end of the rainbow; often fantasized about but not easily found. As a top web development [...]

A simple technique to improve mobile app development
4 min read

A Simple Technique To Improve Mobile App Development

August 23rd, 2022

What if we could provide you with one simple technique to improve mobile app development? Would you be interested in hearing it? If you are like [...]

How do you pick the right cms for your business
5 min read

How Do You Pick The Right CMS For Your Business?

August 23rd, 2022

How do you pick the right CMS for your business? Should you just use WordPress like millions of others or should you look at different platforms? [...]

Are your sales pages converting
5 min read

Are Your Sales Pages Converting?

August 23rd, 2022

Over the years a typical website sales pages has developed and changed just as much of the World Wide Web has, but have those changes proven [...]

Are Your Mobile Gaming Users Suffering From Ad Blindness?
Share On:
Newsletter Sign Up

"*" indicates required fields

0 of 60 max characters
0 of 60 max characters

Ready To Grow Revenue?

Digital Experiences That’s Driven Growth Since 1998

"*" indicates required fields

Help My Business*

New York City
112 West 34th Street
18th Floor
New York, NY 10120
Long Island
991 Main St.
Suite 200
Holbrook, NY 11741
Washington D.C.
1101 Connecticut Avenue NW
Suite 450
Washington, DC 20036
424 Church St
Suite 2000
Nashville, TN 37219
Los Angeles
1100 Glendon Avenue
17th Floor
Los Angeles, CA 90024
1221 Brickell Ave
Suite 900
Miami, FL 33131
170 Meeting Street
Charleston, SC 29401
919 E. Main Street
Suite 1000
Richmond, VA 23219
Video popup bg
Important Message from our
Co-Founder Ken Braun

"*" indicates required fields

12 Best Tech Website Designs in 2024