Best Web Design Companies in 2023
It doesn’t matter if you are planning a new website or upgrading an existing site, you want to work with the best web design company available — but how do you find the premier firm with just the right mix of creativity, experience, services, and technology, marketing, and graphic design knowledge?
Outstanding design can mean the difference between a lackluster site and one that really pops and attracts attention from the type of customers you want to capture. Websites that are designed and developed by creative, tech forward design companies are better positioned to perform well in the high stakes online and digital marketing game.
In fact, 94% of users leave websites with low-quality design and over 85% of online shoppers won’t return to an ecommerce site if they have a bad user experience (UX). Over the last few years, website design and development, especially for mobile devices, have become paramount in importance for companies who want to succeed in a vastly competitive marketplace.
We’ve taken a look at the best web design companies doing business today and ranked the top 15 firms in the United States based on their customer ratings, years in business, services provided, and overall customer philosophies.
Before you make a decision on the website design company you want to use, take a look at these firms.
Top Web Design Companies
With over 1.7 billion websites on the internet, you want to work with a top web design company to have any chance of standing out in the crowd. These 15 top designing companies have reputations for creating new and existing websites that set the trends for the industry and rank well on search engine pages (due to outstanding SEO).
First, we take a look at each web design agency and then we can discuss what to look for and expect when engaging a top website design company.
Top 15 Website Design Companies
|1||Lounge Lizard||New York, NY||$100-$149/$25K||5||1998|
|2||Top Notch Dezigns||New York, NY||$150-199/$10K||5||2004|
|3||EIGHT25MEDIA||San Jose, CA||$100-$149/$75K||4.9||2011|
|5||Bop Design||San Diego, CA||$150-199/$25K||4.9||2008|
|6||SPINX Digital||Los Angeles, CA||$150-199/hr||4.8||2004|
|8||500 Designs||Irvine, CA||$100-$149/$25K||5||2017|
|9||Ruckus||New York, NY||$150-199/$25K||5||2004|
|10||Digital Silk||New York, NY||$100-$149/$10K||5||2017|
|11||Ramotion||San Francisco, CA||$100-$149/$50K||4.9||2009|
|12||Caveni Digital Solutions||Philadelphia, PA||$200-300/hr||5||2016|
|13||Clay Digital||San Francisco, CA||$150-199/$5K||5||2013|
|14||Unified Infotech||New York, NY||$50-99/$10K||4.5||2010|
|15||Jordan Crown||Everett, WA||$150-199/$25K||4.9||2006|
Services and Information for the Top Companies for Web Design
#1. Lounge Lizard
Responsive Website Design and Development, UI/UX Analysis and Design, Ecommerce Design, Content Creation and Management, Custom WordPress Design
With over 600 completed websites for B2B, B2C, eCommerce, enterprise, non-profit, and social networks, Lounge Lizard’s design team creates websites that greatly enhance audience engagement and resonate with the intended users. Working within multiple industries worldwide, the portfolio demonstrates the creativity and ingenuity the Brandtenders are known for throughout the industry.
As a full-service digital marketing firm, Lounge Lizard also has a rock solid SEO presence, an outstanding digital marketing team, and industry-leading strategy and branding services. At the top of their game, Lounge Lizard also participates annually as a judge in the Webby Awards, an international award honoring excellence in design and development for websites.
#2. Top Notch Dezigns
Web Design, UI/UX Design, Content Creation, Development, and Hosting and Support
Top Notch Dezigns focuses on boosting a client’s online presence by designing and building websites after considering every detail of the client’s business. They find solutions that create easy-to-navigate websites that attract more visitors. Working within multiple industries, Top Notch Dezigns takes the time to keep up with industry trends and technologies but may not be the best solution if cost is a factor.
Web Design, UX and Visual Design, Web Development, and App Store Optimization
Located in San Jose, CA, and focused on Silicon Valley clients, EIGHT25 maximizes value for companies looking for creative storytelling, invisible technology, and great design. Working with a number of internationally recognized brands, their work specifically with tech-related organizations, media, and ecommerce. They initiate every project with in-depth strategy that focuses on user experience, organizational reputation, and lead generation.
Web Design for B2B and B2C Brands, UI/UX Design & Development, Ecommerce
At Huemor, the design team works to convert visitors to customers, while creating websites that proudly displays each brand and improving key sales metrics. This web design agency specializes in unique storytelling and web designing skills that create digital sites that help clients grow their revenue.
While focusing on results, their goal is to help clients increase website traffic and potential leads, as well as overall conversions. Unusually, they limit their number of clients each year as a way to ensure a great customer experience.
#5. Bop Design
Web Design for B2B, Content Marketing, Branding, Responsive Design, WordPress Web Design
Somewhat unique in the industry, Bop Design offers web design and marketing services exclusively to the B2B industry. They rank among the most driven web design agencies in the USA with their primary focus being to build brand awareness, grow a brand’s market share, and enhance brand positioning through web design.
Bop Design also offers optimized websites that rank well on search engine pages and lead customers by positioning websites as business growth platforms.
#6. SPINX Digital
Web design, UI/UX design, Branding, Mobile Solutions
SPINX Digital has developed a reputation as an expert web design and development group that features creative design concepts. Their experts focus on new technology, coupled with big ideas and creative people to design industry-leading websites. SPINX offers B2B and B2C design and development using fact-based knowledge/research that brings optimum visibility and successful audience engagement.
Web Design, Content Strategy, Ecommerce Design, Mobile Apps, UI/UX Improvements
Using a creative process that optimizes the customer’s journey while maximizing a website’s performance, Dotlogics offers web design services and customer experiences that ultimately increase a client’s bottom line. As a full-stack digital agency, Dotlogics has a solid reputation in the industry for helping develop B2B and B2C brands and launching their digital platforms for a world-class experience.
#8. 500 Designs
Web Design, UI/UX Design, Mobile App Design, Animation, Graphic Design + Illustration
500 Designs brings a team of visionary designers, collaborators, and problem solvers to create great designs that get results. Each client provides an opportunity to gather and analyze market data and form a deep understanding of the client’s needs that brings focused solutions in website design. From web or logo design to mobile app design, 500 Designs maximizes online experiences while creating delight for the audience.
Custom Web Design, Ecommerce, Film/Video & Photography
Ruckus delivers strategic, growth-minded services by designing a client’s branding story and developing online platforms that are purposeful and beautifully designed. They also offer a world-class film and photography studio that creates compelling and measurable impact with its content and project work.
#10. Digital Silk
Web Design, UI/UX Design, Ecommerce, Branding
Digital Silk is a results-driven digital agency driving business growth for clients with effective brand strategies, cutting-edge app development and web designs, and results-driven marketing campaigns. Helping clients attract quality traffic, Digital Silk creates unique digital experiences with end-to-end design, redesign, and ecommerce design.
Web Design, UI/UX Design, Mobile App Development
Focusing on web design for startups and small businesses that includes branding and UI/UX design and establishes a brand foundation that reflects their current business and into the future. Ramotion creates landing pages and websites that focus on building trust, telling a story, and increase customer conversions.
#12. Caveni Digital Solutions
Web Design, UI/UX Design, Branding, Mobile App Development
Caveni started its web design journey by branching out to help create as many amazing websites as possible. They now rank as one of the best web design companies in the USA. Their dedication to professional website design crafted by a team of leading experts is what sets them apart from other agencies in the Philadelphia area.
Web Design, UI/UX Design, Brand Identity, Visual Design, Mobile Apps
Clay offers strategy, design, and development for digital products across all platforms. Using behavioral science to understand the user experience, Clay designs digital products that are human-centered and relate a brand’s overall story. They also focus on video, animation, and 2D/3D graphic rendering within their design products.
#14. Unified Infotech
Web Design, Development, App Development, UI/UX Design
Unified Infotech brings ideas to elegant web solutions for global enterprises, small to medium businesses, as well as forward-thinking startups. Their end-to-end solutions feature custom web, software, and mobile app design and implementation that delights the end user with beautiful, mobile-friendly B2B and B2C websites that connect instantly.
#15. Jordan Crown
Web Design, Digital Strategy Services, WordPress Development
Jordan Crown builds business websites capable of gaining solid momentum. Having been in the industry for over a decade, they are known as effective communicators with a strong understanding of web design and web development. Their focus is on building websites to attract the right traffic without compromising message and quality.
9 Steps to Choosing the Best Web Design Firm
Now that you have a list of some of the best web design studios, it’s time to narrow down your list of possible candidates and get serious about selecting the right fit for your new website project.
Consider these nine steps when choosing your new web design firm. These steps will help you create an overall plan when comparing companies and making that important choice.
Understanding that your company may need assistance in answering or expanding on some questions presented here and many of these top web design firms are full-service marketing experts, you can always make other aspects of marketing part of your engagement with the design company, e.g., deeper strategy development, a branding refresh, ongoing digital marketing, etc.
1. First, Determine Your Strategy and Goals
When it comes to marketing strategy, not every business takes the time to understand what needs to be considered when developing a good, far-reaching strategy, let alone setting the goals to achieve success.
Sure, you probably know who your ideal customers and competitors are, but do you understand the messaging or positioning that’s most effective for your company in the current and future business landscape? Have you freshened your branding approach recently? Are your business objectives in line with the larger market? Do you have KPIs that are measured and reported on routinely? Have you considered all the ways technology can help your company enhance market penetration?
Your overall marketing strategy is your guiding foundation and will help answer many of the questions relating to creating a powerful and effective website including choosing your ideal digital agency.
2. Next, Consider Your Website Requirements
While this can be a little daunting without the help of web designers, it’s important to ask some basic questions to get a handle on the scope of the work you’re tackling. Questions to consider include your type of organization (ecommerce, brick and mortar shopping, on-line booking, non-profit, etc.), what is your Unique Selling Proposition (USP), how many pages do you think you need and how should they be organized, what are some websites that you like or find compelling?
All of these requirements will be refined during your work with a top website design firm, but the questions are worth considering at the outset to help you determine the type of agency that would be best for your company.
3. What is Your Budget?
It’s important to decide on a budget, at least in broad terms. With a general outline of your requirements and an initial budget, you can evaluate and compare web designing agencies and give them a chance to assess your project to see if they have the right expertise and would be good fit.
4. Consider a ‘Request for Proposal’ Process
Using a Request for Proposal, or RFP, allows you to request the information that will help you make decisions using a standardized format with information from each company. This becomes very helpful during the interviewing and comparison stage when selecting a top web design agency.
5. Check Out Their Portfolios, as Well as Their Results
Most web design companies in the USA will have an extensive case study or work portfolio on their website. Take time to read through their examples and look for results, as well as for use of technology and mobile responsiveness. This process can give you an idea of their client base, tech prowess, and creative style.
6. Go Over Their Testimonials and Ratings
The 15 companies we recommend all have top ratings with various ratings groups. Take the time to review some their testimonials and ratings to get a feel for how they are perceived by their clients. You can’t go wrong with this type of research when selecting services of any type.
7. Ask Around to Colleagues and People on Your Team
You never know who might have good insight to share. Fellow business owners, your marketing team, business acquaintances — ask around.
8. Talk with the Firm Representatives in Person
In addition to an RFP, a call or video meeting is great way to get a feel for the people you’ll be working with at a given agency. Once you have final candidates, take the time to meet with each and ask all pertinent questions before making a decision.
9. Remember Balance
Your new site should work well with customers, accomplish your business objectives, and increase revenue. Since digital marketing is a broad expertise, look for a web design agency that is also expert at SEO, or Search Engine Optimization (to ensure excellent ranking on search engines), and digital marketing (to manage your social media marketing and content management).
What to Expect from the Best Design Agencies
Once you select the best candidate for your website design project, it’s important to know what to expect. With the best web design agencies, look for these steps or processes:
Thorough Consultation or Strategy Discussions
At the outset of your engagement, expect to spend some time with the design team to educate them on your company and brand strategy (if you have a solidified plan). They will want your input on your products or services, the competitive landscape, your unique selling proposition(s), and your current marketing efforts. They may also want to know what websites you find intriguing or want to emulate.
Project Scope and Timeline + Ongoing Communications
Expect that a top digital design firm will develop a thorough and comprehensive Scope of Work (SOW) and timeline to guide the project. You will also be assigned a Project Manager or Project Lead who will be a central point of contact for all meetings and discussions on deliverables.
Make Sure SEO is a Part of Your SOW
A beautiful and shiny, new website with all the latest bells and whistles is great, but unless you get people to visit, it won’t be effective. SEO is the single best way to ensure visitors to your new site. On-Page, Off-Page, and Technical SEO (and Local SEO if you have a brick and mortar or local business) should be included in your overall project.
Your design partner should have the expertise to understand how development affects the functioning of your new site. If you have a complex design produced on an Adobe XD file, can it be implemented and brought from design into function?
Collaboration with Development Team
Most top web design companies in the USA have an internal development team that can take your design and make it a reality. This is crucial during the design phase as the collaboration between the design creatives and the development implementors is key in creating a site that can actually accomplish the things you want. You don’t want to be promised a special function only to find out that it can’t be achieved technically.
Ongoing Hosting and Maintenance Services
Several of the web design agencies also offer ongoing hosting and maintenance services for your new site. The benefit is being covered for everything from simple content updates to extensive design changes.
Why Go with One of the Top Web Design Companies in the USA?
Website design and development is a highly competitive field, but one that you don’t want to scrimp on — users make most of their buying decisions based on their website experience.
When you engage a digital agency to do your web design, you will often find their expertise valuable in the full spectrum of digital marketing services. As an example, Lounge Lizard does award-winning design and development, but also has a full complement of digital marketing services, like social media and influencer management, branding, SEO services, content management, Pay-per-Click (PPC) management, email marketing, and Conversion Rate Optimization (CRO).
As your website launches, you’ll be able to talk to experts about what tools and platforms will most benefit your company and grow your revenue into the future.
Contact Lounge Lizard to learn more about digital design services and positioning your business to capture and convert more customers.