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Whirley-DrinkWorks! 

E-Commerce Website Development, Responsive Website Design & Development, UI UX Web Design, Web Design, Web Development, Website Redesign Services, WordPress Development / B2B, Consumer Goods, Food & Beverage, Manufacturing

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Whirley-DrinkWorks!, a leader in innovative drinkware solutions, sought to modernize its online presence to better reflect its market leadership and the unique identities of its four distinct brands. The main objectives were to create a more modern, intuitive website design that provided a seamless customer experience while integrating its diverse product offerings under one digital roof.

Transformation

BEFORE
Whirley before
AFTER
Whirley after

Objective

The primary goal was to transform Whirley-DrinkWorks! website into a dynamic, user-friendly platform that showcased their industry leadership and innovatively presented their four brands. The objectives included enhancing website navigation, improving search functionality, optimizing product displays, and strengthening lead capture mechanisms.

Approach

Our strategy encompassed several key components:

  • Website Design and Development: We overhauled the website using Adobe XD and PSD. We focused on a minimalistic approach with bold typography and card designs to improve visual appeal and user interaction.
  • Custom Product Filtering: Integration of advanced product filtering options that align with Whirley-DrinkWorks! operational systems, making it easier for customers to find products that meet their needs.
  • Enhanced Navigation and Customer Service Mapping: We redesigned the site’s navigation to be more intuitive, incorporating a customer service map that helps users quickly find regional representatives.
  • Humanistic Brand Integration: We injected a human touch into the website through branding workshops, transitioning from a traditional manufacturing feel to a more engaging consumer experience showcasing their fun and innovative products.
  • Technology Utilization: We implemented tools like Adobe Rush for video content and integrated sticky widgets and map features to enhance functionality and user engagement.

Impact

The redesign significantly enhanced the user experience by making navigating the website’s extensive product offerings more straightforward and intuitive. The new design aligned with current web trends and successfully integrated the company’s four brands without sacrificing their unique identities. This cohesion has helped to reinforce Whirley-DrinkWorks! image as a unified yet versatile leader in their industry.

Results

The revamped website has led to improved metrics across several areas:

  • Enhanced User Engagement: The website’s intuitive design and custom product filtering make it easier for users to explore and interact with it, leading to increased time on the page.
  • Improved Lead Generation: The optimized lead capture system has streamlined the process of connecting potential clients with the appropriate sales representatives, enhancing the sales process’s efficiency.
  • Positive Client Feedback: Whirley-DrinkWorks! has reported high satisfaction with the new website, noting that it accurately reflects their brand and makes managing their online presence significantly easier.
  • Brand Consistency: The expanded Whirley Blue Color Palette and lifestyle-focused imagery have created a more substantial, more cohesive brand presence online.

In conclusion, our comprehensive redesign of Whirley-DrinkWorks! website has exceeded the client’s expectations by delivering a robust platform that enhances user engagement and supports the company’s marketing and sales objectives. The project’s success is a testament to the power of thoughtful design and strategic implementation in digital marketing.

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Lounge Lizard Brandtenders and Marketing Mixologists always serve up custom concoctions. We mix a potent combination of brand story telling with a generous splash of creative juices and blend in technology-focused, customized solutions as a chaser.

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