Underlined needed a website as vibrant as its audience. Books bring visitors to the website but Underlined wanted to create an engaging and welcome community for “Book Nerds” and writers to unite and stay awhile. With a website that has an extensive inventory, traffic, and an online store, site speed and user-friendliness on the frontend and backend topped must-haves for this project.
B2C / Publishing / Web Design & Development
Underlined, a Penguin Random House company, connects young readers to books, authors, and peers in innovative ways, including video promotions, social media influencer partnerships, merchandise, events, and more. Launched in June 2017, Underlined has a total reach of more than 1.8 million consumers. Its most unique feature is its free writing community, which has more than 35,000 members. Penguin Random House is the world’s leading trade book publisher.
TECHNOLOGY USED: WordPress
Keywords ranked on Google
Increase in branded traffic
Owl Rock approached the Brandtenders at Lounge Lizard Worldwide because of an outdated website. Their website showcased content and design that was not reflective of their current services.
WorkTempl, based in the Lake Tahoe/Truckee area with plans to expand to similar communities, is a brand-new purpose-built web service that provides gig work matching.