Novus
B2B / Business Services, Media / Web Design & Development
About NOVUS Media
Novus Media a leader in the media industry with over 200 employees in four locations as well as over 30 people in the field across the U.S. and Canada. Novus is the #1 print buyer in North America. Novus delivers customized, fully multichannel media programs, strategic planning, data and analytics and marketing services to advertisers and agencies across all major industries.
Transformation
Objective
Novus Media is a well-known leader in the media industry, the firm expanded to over 100 employees in several locations and has 30 expert reps in the field across the U.S. and Canada.
Novus Media hired Lounge Lizard to create not just a corporate Website but a Website that represented their unique selling propositions, leadership position and company culture.
Approach
Lounge Lizard spent several days with Novus Media at their corporate headquarters in Plymouth, Minnesota understanding the company culture and conducting several strategic brand workshops with key department heads. The result of such hands-on interaction with Novus Media is a corporate Website with the right brand communication strategy, corporate positioning, and a unique creative execution that represents true leadership in the media industry.
Impact
The Novus Media Website turned into a powerful brand vehicle. Lounge Lizard Brandtenders crafted catchy copy and brand positioning statements that captured the Novus Media brand voice and value propositions. The Website also visually and contextually captured the unique corporate culture of Novus Media.
TAP INTO LOUNGE LIZARD
Lounge Lizard brandtenders and marketing mixologists always serve up custom concoctions. We mix a potent combination of brand story telling with a generous splash of creative juices and blend in technology-focused, customized solutions as a chaser.
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