Niru Group

Niru Group

Page Speed Optimization, Responsive Website Design & Development, UI UX Analysis (User Experience Analysis), UI UX Web Design, Web Design, Web Development, Website Redesign Services / B2B, Fashion & Beauty, Jewelry, Luxury

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About Niru Group

Niru is a DTC Sightholder, offering you enhanced consistency, reliability in your supply, and assurance in the authenticity and integrity of your diamonds. We are a vendor of choice to the world’s leading Watch Brands, Jewelers, and Retailers.

In addition to Niru’s position as a market leader in Baguette, Princess, and Calibrated Diamonds, we are also a leading manufacturer of premium, high-quality 3eX Rounds. Niru is fully committed to the DeBeers Best Practice Principle (BPP) process and to the RJc code of practice.


Niru before
Niru after
Technology used: HTML, CSS


NIRU Group is a DTC Sightholder that proves the highest integrity of Diamonds to the world. NIRU hired Lounge Lizard for an overhaul in the companies core messaging and visual design strategy to connect with a niche clientele. Lounge Lizard redeveloped and redesigned the site from ground up from a solid marketing strategy. The NIRU Website was developed for desktop, tablet, and mobile browsers and consists of cutting edge UI/UX design around the unique concept of angular design.


Niru desktop female
Niru tablet female
Niru phone female
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Lounge Lizard Brandtenders and Marketing Mixologists always serve up custom concoctions. We mix a potent combination of brand story telling with a generous splash of creative juices and blend in technology-focused, customized solutions as a chaser.

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New York City
112 West 34th Street
18th Floor
New York, NY 10120
Long Island
991 Main St.
Suite 200
Holbrook, NY 11741
Washington D.C.
1101 Connecticut Avenue NW
Suite 450
Washington, DC 20036
424 Church St
Suite 2000
Nashville, TN 37219
Los Angeles
1100 Glendon Avenue
17th Floor
Los Angeles, CA 90024
1221 Brickell Ave
Suite 900
Miami, FL 33131
170 Meeting Street
Charleston, SC 29401
919 E. Main Street
Suite 1000
Richmond, VA 23219