Niru Group

Branding • UX/UI • Web

About Niru Group

Niru is a DTC Sightholder, offering you enhanced consistency, reliability in your supply, and assurance in the authenticity and integrity of your diamonds.We are a vendor of choice to the world’s leading Watch Brands, Jewelers and Retailers.

In addition to Niru’s position as a market leader in Baguette, Princess, and Calibrated Diamonds, we are also a leading manufacturer of premium, high-quality 3eX Rounds. Niru is fully committed to the DeBeers Best Practice Principle (BPP) process and to the RJc code of practice.

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The NIRU Group Website redesign project was probably one of the biggest transformations ever seen at the Lounge..

Our Approach to NIRU Group

NIRU Group is a DTC Sightholder that proves the highest integrity of Diamonds to the world. NIRU hired Lounge Lizard for an overhaul in the companies core messaging and visual design strategy to connect with a niche clientele. Lounge Lizard redeveloped and redesigned the site from ground up from a solid marketing strategy. The NIRU Website was developed for desktop, tablet, and mobile browsers and consists of cutting edge UI/UX design around the unique concept of angular design.

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