Niru Group

B2B / Fashion & Beauty, Luxury / Web Design & Development

Niru Group

About Niru Group

Niru is a DTC Sightholder, offering you enhanced consistency, reliability in your supply, and assurance in the authenticity and integrity of your diamonds. We are a vendor of choice to the world’s leading Watch Brands, Jewelers, and Retailers.

In addition to Niru’s position as a market leader in Baguette, Princess, and Calibrated Diamonds, we are also a leading manufacturer of premium, high-quality 3eX Rounds. Niru is fully committed to the DeBeers Best Practice Principle (BPP) process and to the RJc code of practice.





NIRU Group is a DTC Sightholder that proves the highest integrity of Diamonds to the world. NIRU hired Lounge Lizard for an overhaul in the companies core messaging and visual design strategy to connect with a niche clientele. Lounge Lizard redeveloped and redesigned the site from ground up from a solid marketing strategy. The NIRU Website was developed for desktop, tablet, and mobile browsers and consists of cutting edge UI/UX design around the unique concept of angular design.



Lounge Lizard brandtenders and marketing mixologists always serve up custom concoctions. We mix a potent combination of brand story telling with a generous splash of creative juices and blend in technology-focused, customized solutions as a chaser.

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