Nathan Love Website Redesign

The primary challenge was a digital presence that felt overly “cartoony” and kid-oriented, which limited the studio’s appeal to broader industry verticals. The previous site lacked interactive depth, offering few engaging elements for visitors.

Key Goals:

• Elevate Brand Perception: Transition to a sophisticated aesthetic that broadens appeal to streamers like Disney, Netflix, and Amazon.
• Balance Creativity: Create a website that exudes their trademark fun without becoming too “busy” or distracting from the portfolio.
• Drive Engagement: Improve UX and content flow to better convert visits into leads.

Because this was a design-only engagement, the strategy focused on translating Nathan Love’s unique brand soul into a high-fidelity visual interface.

• Interactive Personality: The team pulled specific brand traits into the UX, such as a custom cursor that transforms into a blinking eyeball on the homepage.
• Refined UX/UI: The design centered on typography adjustments and a content flow that feels both fun and professional.
• Portfolio-First Layout: The architecture was redesigned to showcase the studio’s animation work front and center, ensuring the studio’s expertise remains the focal point.

The redesign successfully moved Nathan Love into a more sophisticated market position while maintaining their creative edge.

• Heightened Engagement: The introduction of moving and interactive elements created a significantly more immersive user experience.
• Brand Translation: The team successfully translated comprehensive brand guidelines into a digital format, adding depth and personality without overshadowing the client’s work.
• Industry Appeal: By balancing “fun” with “sophistication,” the new design sets the studio apart in a highly competitive landscape.

PRE-REDESIGN:

• About 42k impressions per month on Google Search
• About 500 visits per month from Google
• Average of about 0.5 direct project inquiries per month

AFTER REDESIGN:

• About 65k impressions per month on Google Search (55% increase!)
• About 650 visits per month from Google (30% increase!)
• Average of about 1 direct project inquiry per month (100% increase!)