B2B & B2C / eCommerce, Manufacturing / E-Commerce, Web Design & Development
DoALL Sawing Products has the most extensive line of band saws, band saw blades, and coolant products in the industry. The company was founded in 1927 by Leighton A. Wilkie, who invented and manufactured the first metal cutting band saw, one of the most widely used tools in manufacturing. DoALL has grown to be a global supplier of industrial machines and sawing solutions, with locations in the United States, Canada, Mexico, and The Netherlands. The company was voted the Top Metal Solutions Provider in 2021 by “Metal Working and Machine Tool Magazine.”
DoALL Sawing Products initially enlisted the help of Lounge Lizard Worldwide Brandtenders to migrate their website from Magento 1 to Magento 2. This undertaking was a perfect opportunity to create a completely new redesign. With a focus on customer service, DoALL Sawing sought a website that is easy for visitors to find the products or schematics they need.
Upgrading DoALL Sawing Products to Magento 2 was necessary because Magento 1 support was scheduled to end as part of Magento’s sunsetting process. The move to Magento 2 was significant to our developers because the new version has new features, and the open-source eCommerce web application also has an entirely different architecture than Magento 1.
DoALL sells complicated, industrial machines with wearable parts. Our Brandtenders knew that seamlessly finding and purchasing these sawing solutions was of utmost importance.
The DoALL website was cumbersome, with a multi-level navigation approach that made it virtually impossible to find the correct saw blade, brochures, part schematics, and even customer service.
We simplified an otherwise convoluted website. Brandtenders trimmed the navigation and made sure to inventory all integrations. Left behind were awkward paths and the need for a ton of clicks.
For the design, we incorporated the historic company’s turquoise and bright yellow logo with some traditional industry and best practices colors (orange and black). The logo was also incorporated into some of the website’s imagery, and our Brandtenders added white space for an uncluttered view of the extensive line of products. We felt the final design reflects the company’s history, legacy, core values, and future.
Here are some other highlights:
One of the innovative features of the new site is its functionality and custom Saw Selector.
The Saw Selector is a user-friendly and informative way for website visitors to get the exact part they need. It has potential customers answer a couple of questions and select from various available options with photos. This process guides buyers on a fast, visual, and straightforward journey. This will lead to fewer customer service calls and fewer frustrated clients across the world.
DoALL Sawing Products is an industry leader, and the company’s website upgrade reflects its commitment to customer service and teamwork. The user-friendly checkout platform and navigation, Saw Selector, modern design, and improved optimizations showcase their products in a way that will drive sales and keep existing customers.
In a short amount of time, DoALL Sawing Products has seen the following impact of this project:
Lounge Lizard brandtenders and marketing mixologists always serve up custom concoctions. We mix a potent combination of brand story telling with a generous splash of creative juices and blend in technology-focused, customized solutions as a chaser.