Campervan iceland vw

Campervan Iceland

B2C / Hospitality / Web Design & Development / Multilingual

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Campervan Iceland - Logo

Campervan Iceland is the go-to motorhome and camper rental company in Iceland. The company is part of Scandinavian Travel Services Ltd., which is recognized by the Tourism Board of Iceland and a sister company to Reykjavík Cars.

Transformation

Before
Camper before
After
Camper after
Technology used: Adobe Photoshop, HTML, CSS

Objective

Campervan Iceland started some branding on its website, but the company needed more bookings. They came to Lounge Lizard Worldwide to create a stronger call to action within the homepage design and elevate their existing branded elements for an approachable, mobile-friendly website that encouraged more website traffic and brand recognition.

Approach

Travelers who rent campers and motorhomes from Campervan Iceland are typically those getting ready to explore everything Iceland offers. We’re talking about volcanoes and lava fields, Viking ruins, hot springs, and massive glaciers.

Needless to say, Campervan Iceland is all about new experiences, and the Brandtenders at Lounge Lizard were all packed and ready to take Campervan Iceland’s website to new heights.

Our Brandtenders built the website for Campervan Iceland’s sister company Reykjavík Cars, but the two companies have entirely different personas and branding.

Campervan Iceland is 100% adventure.

Whether you want to experience Iceland in maximum comfort with some family members or need “all-terrain” options while you’re traveling with friends, there’s one thing everyone is looking for when they come to Campervan Iceland: Fun.

How does that translate when it comes to web design?

Our Brandtenders took a road full of mood boards with bubbly fonts, elaborate animations, custom illustrations, and elements that make using the website a fun adventure.

We worked with Campervan Iceland’s creative team on graphics to accentuate the existing branding of bright colors, such as lime green and orange. Hot air balloons bounce on the page while clouds float above what represents the well-known mountain ranges in Iceland (the F-roads on Kerlingarfjoll are ready to explore in the right vehicle).

Even the orange “Book Now” widgets with a campervan favicon icon are fun as they follow visitors down the page.

The new website for Campervan Iceland also conveys something about their experienced team:

  • They love their country.
  • They want to help everyone enjoy their travels.
  • They want to offer the best rates.

As a result, the company stands out from the crowded sea of plain vehicle rental sites. It’s like the Northern Lights of websites.

Impact

The adventure starts when you begin planning your trips.
When you visit Campervan Iceland’s website, you get the feeling of a playful escape. That entices you to explore the mobile-friendly website. Still, what keeps you there is the ease of booking a camper or motorhome, the helpful travel information provided, and the peace of mind knowing Campervan Iceland has the experience to make your travels a success.
With the new website, Campervan Iceland has seen a decrease in its bounce rate, increase in page visits, more keywords ranking on Google, and more bookings.

Results
10%
INCREASE IN KEYWORDS RANKING ON GOOGLE
20%
DECREASE IN BOUNCE RATE
17%
INCREASE IN PAGE VISITS

Gallery

Campervan tablet male
Camper desktop female
Camper devices
Camper phone female
1 / 4
Campervan tablet male
2 / 4
Camper desktop female
3 / 4
Camper devices
4 / 4
Camper phone female

TAP INTO LOUNGE LIZARD

Lounge Lizard brandtenders and marketing mixologists always serve up custom concoctions. We mix a potent combination of brand story telling with a generous splash of creative juices and blend in technology-focused, customized solutions as a chaser.

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