B2C / Technology / Web Design & Development
ALT Systems is a full-service integrator that delivers high-tech solutions for editing, storing, and archiving media files. Since its founding in 1995, the company has been Hollywood’s premier media and entertainment solutions provider. In 2019, ALT Systems merged with Cutting Edge, a leading file-based media systems integrator, and combined efforts to drive technical innovation and deliver world-class service to content creators nationwide. ALT Systems is the trusted advisor and integrator for names such as Sony Interactive Entertainment, Arsenal FX, CBS, Chainsaw, Deluxe, IMAX, Technicolor, The Mission, and Union Editorial.
ALT Systems has a vibrant company culture and works on significant media files for industry leaders. The company’s old website was built using a standard template and did not reflect their work or the cutting-edge technology they use. ALT Systems came to Lounge Lizard Worldwide for corporate rebranding, a WordPress website redesign, and SEO guidance in order to showcase their capabilities and drive more quality leads to their website with a higher conversion rate.
When you work for leading studios in Hollywood, Silicon Valley, and Major League sports teams, your website needs to show that off.
It needs a Wow factor.
Bring on the Brandtenders at Lounge Lizard, who started the UX/UI design phase with a brand strategy workshop. They knew immediately that ALT Systems would make the first impression they were looking for by using interactive and engaging elements, which are second nature to a media company.
The homepage shows a nod to analog film as blue, modern ribbons float and transform into the high-tech ALT Systems’ logo.
The entire website design for ALT Systems consisted of simplicity in a chaotic industry. Typography choice and layout options were chosen based on the company’s target audience.
When you work with an unimaginable number of media files, it’s easy to clutter your website if you don’t design intentionally and implement SEO best practices. SMPTE color bars add a design element that sits side-by-side to featured projects. A simple word cloud is a great way to show creativity while showcasing expertise and not overwhelming the visitor. And an entire page for the menu makes it extremely easy to see everything they are capable of!
The use of minimal color rotated modules, and the animation of elements make sure users don’t drift off while navigating their content-heavy pages. The use of movement keeps users on the page longer, driving interest and curiosity, not even realizing how much information they have consumed.
It takes 7 seconds to grab the attention of website visitors, and ALT Systems probably grabs their attention in less time through the use of mobile-friendly, interactive design.
It’s hard to bounce from a website as fun and interactive as the one created for ALT Systems.
Visitors want to click on everything, watch videos, see their unique projects, and stay up-to-date in the news section.
ALT Systems has an engaging and informative website that can truly show off all of its capabilities and major projects.
The redesigned website makes a statement, with more visitors and keyword rankings and a lower bounce rate.
Lounge Lizard brandtenders and marketing mixologists always serve up custom concoctions. We mix a potent combination of brand story telling with a generous splash of creative juices and blend in technology-focused, customized solutions as a chaser.