Customers prefer a personalized approach to advertising. Advertisements often receive a bad rap for being disruptive and irrelevant. Competitor geofencing will change that for your campaigns. It will enable you to deliver well-timed and relevant ads that prospective customers actually want to click.
This is possible through the use of the geolocation function on mobile devices and GPS technology. Users don’t even notice that they are leaving or entering a geofence. The only indication of geofencing targeting users can receive is through the highly targeted ads they receive from establishments.
Competitor geofencing advertising or geo-conquesting takes geofencing a step further by targeting your competitor’s prospect or even frequent customers. Businesses that leverage this advertising strategy include:
- Restaurants, bars, and cafes
- Professional services (medical clinics, law firms, etc.)