The Perfect Channel for Marketing
Email is the perfect channel for marketing. More than a half (77%) of internet users prefer email for receiving product promotions. Most importantly, email campaigns drive more sales conversions. The average click-through rate of emails is 2.78% with email marketing campaign messages like shopping cart abandonment emails reaching a click-through rate of 28.7% and a conversion rate of 5%.
This sounds impressive but not every email marketing campaign can achieve those numbers. Even the best email campaigns can easily lose their leads. A half of email leads, after all, are not ready to buy and once you fail to nurture these leads, you can lose up to 80% of them. Even if email marketing campaigns drive more conversions compared to other marketing strategies, this doesn’t equate to bigger sales.