Personalize your smart emails according to which stage in the customer lifecycle/sales funnel your customers/leads are in. The emails should contain relevant and highly-targeted messages that will keep your customers engaged. Create a strategic distribution schedule or stagger the emails according to the customer’s last action.
Email campaigns, on average, bring higher ROI (around $44) per dollar spent. It also reaches a bigger audience with one of the highest delivery rates.
When nurtured leads do convert, their purchases are usually 47% larger compared to the purchases of unnurtured leads. And these are purchases you can largely profit from. Nurtured leads can bring you up to 50% more sales and costing you 33% lower per conversion.
But how can you effectively nurture your email lead? There are two things: lifecycle email marketing and smart emails. Lifecycle email marketing is basically an email marketing effort based on a customer’s stage in the customer lifecycle or throughout their buying decision process/journey.