‘Pool Forward Fashion’ Campaign Boosts Engagement & Page Growth

There’s only so much you can do with a pool liner, right?

Oh, so wrong.

LOOP-LOC Pool Products, is a luxury pool liner and safety cover manufacturer based in Long Island, NY. The company reached out to Lounge Lizard for something more than just pretty photos of pools to use on their social media accounts — because every pool company on the planet has those.

The Brandtenders at Lounge Lizard researched LOOP-LOC’s competitors and past social media. Posts everywhere were lacking style, innovation, and, well, creativity.

The result was a campaign that would make other companies envious.

Rightfully so, because this was our “‘Pool Forward Fashion” campaign.

LOOP-LOC liners are unique and custom-designed to be fashionable. So fashionable and coveted that every other inanimate object (and humans) would see its beauty and dream of having one. This light-hearted campaign with custom images, copy, and strategy by Lounge Lizard, reimagines gorgeous pool liner patterns on everything from boats and fences to cabinets and swimsuits.

Within a 10-month timeframe, the LOOP-LOC Instagram page saw a 90.1% follower growth, and the company’s Facebook page saw a 73.2% increase in engagement. Those who clicked on the link with the social posts increased conversions by 47% for LOOP-LOC’s online pool visualizer, which also is gated with email address collection.

This social media campaign had results that would make even the biggest of pool companies take notice.

In a short amount of time, LOOP-LOC saw a major lift in its branding identity. (This campaign was so successful that LOOP-LOC started another company that sells objects with pool liner designs!)