Gracie Mansion Launches New Website Designed by Lounge Lizard
Lounge Lizard is excited to announce the launch of a new website for Gracie Mansion, the official online site for the home of the sitting mayors of New York City and their families. This new site was designed to help promote increased visitation from native New Yorkers, NYC metro area schools, and tourists. It also needed to provide a variety of information along with delivering useful functionality, all while honoring the rich tradition of the mansion.
The design approach makes use of artistic style, an intuitive layout, and a side-scrolling landing page that showcases art from exhibits held at the mansion. White space and effective minimalism were incorporated to offset the color scheme and improve visibility along with navigation.
With secondary goals of educating users on the past exhibits, the long history of both Gracie Mansion along with the elected mayors, and the 1st Ladies of Gracie Mansion, navigation and clarity were both important focuses. The responsive design ensures that any site user can quickly and easily find the information they need with a quick tap. An interactive timeline was crafted with rolling animation to take users on a journey through the years.
The customized tile layout showcases the current art exhibitions with a focus on image clarity without sacrificing site speed. A combination of font style and size along with spacing provides for a high level of element definition. This new site is reflective of the Gracie Mansion brand as an iconic landmark within the rich history of New York City.
Archibald Gracie Mansion is the official residence of the Mayor of the City of New York. Designed by Archibald Gracie and John McComb Jr., it was built in 1799 on the site of the former Belview Mansion which was a strategic location for George Washington during the American Revolutionary War. The mansion has a storied history in New York, including housing the Museum of the City of New York. It became the mayoral residence in 1942 and was majorly restored during Mayor Michael Bloomberg’s term.
The Gracie Mansion Conservancy is a private not-for-profit corporation established to preserve, maintain, enhance, and enliven Gracie Mansion. It was founded in 1981 by Mayor Edward I. Koch.
About Lounge Lizard Worldwide
Lounge Lizard Worldwide is an award-winning, high-end design boutique specializing in website design and development, digital marketing, mobile app development, UW/UI, and branding. Since 1998, Lounge Lizard has provided a level of expertise and experience that produces results and makes the competition envious.
