9 Web Design Trends You Need on Your Website in 2022
In its purest form, design is a plan or outline that defines what something will look like and how it will function. But design overall is much broader than that and includes envisioning the aesthetics, look, and appeal that provide qualities of attractiveness and allure.
Design done well draws a person in and captivates them — leaving them wanting more.
When considering web page design, the same principles apply. You want a website that is functional and responsive while also being beautiful to look at. Like design trends in fashion or architecture, web design trends in 2022 continue to evolve taking into account changes in taste and style. This year, we see a blend of both accommodation for technology and bold, attractive visuals.
Web Design Trends in 2022
As technology evolves, so does the focus on design aspects that impact usability, sales conversions, and the overall user experience. Here are the trends that we see industry-wide for web design trends in 2022.
#1 Design Focused on the Mobile User
Responsive website design is more important than ever! Today, web design companies are laser-focused on mobile responsiveness when designing new web pages.
With over 50% of Internet activity happening on smartphones, both B2C and B2B companies expect their website design services to master responsiveness from the outset. Web pages need to work interchangeably between PCs, tablets, and phones with no lag time or loss of data.
In fact, with over 90% of the global search market since 2010, Google released two new core web algorithm updates that specifically measure mobile user experience and rank accordingly.
#2 More Color
Design is a visual medium. So, it makes sense that website design is trending toward more eye-catching techniques, like the use of color used as a powerful tool that can communicate brand recognition. In 2022, expect to see more color with variances in tone, contrast, tint, and shade.
Color can be impactful and touches people at an emotional level. Expect to see more palettes that play with cultural context. Take red, for instance. In the West, red brings heightened sensory alertness – it’s used to signal danger. But in Eastern cultures, red is a color that signifies luck, abundance, and prosperity.
#3 Increased Optimistic Design
Take a look at Headspace, Tumbler, or Fabulous, and you see positive, affirming messages that encourage you to participate. Optimistic design empowers users and conveys messages that impart confidence and give encouragement.
After the last couple of years, people are ready for messages that are upbeat and UX/UI that gives them a sense of control.
#4 Eye-Catching Animation
Design is becoming more dynamic through the use of animation. Done well, animation creates a magical experience that draws the user into the site and compels them to learn more about a company’s product or service.
Whether you are using more minor touches like navigation and hover tools or full-blown creative effects, people respond to movement and interaction to gain a sense of curiosity about what comes next.
#5 Geometric Shapes
Geometric shapes have been popular in the last few years, and most are continuing to gain momentum in 2022, with companies like Dropbox, Slack, and others adopting this trend. It makes sense — bold shapes combined with interesting colors are always an attention-getter.
#6 Motion Design
Emotionally captivating, motion design is being used to create powerful narratives where the user can sit back and watch a story unfold. We have seen this trend continue to grow throughout 2022 as companies want to create brand concepts that tell a visual story that engages their audiences but are accessible in a mobile format — think Apple 12 iPhone introduction landing page.
#7 Classic Serif Fonts
In the design field, font trends ebb and flow. In 2022, classic serif fonts are bringing back a sense of elegance and refinement on many sites. Think Baskerville, Garamond, Georgia, and Palatino. With their decorative ‘tails’, serif fonts lend a sense of artistry and flourish that is perfect for many websites.
#8 Muted Colors
Perhaps as part of the trends that we’re seeing toward kinder, more gentle messaging and optimistic design, we also see subtle variations in color with more muted pastels and earth tones. In 2022, we are seeing a lot of brands adopting this color trend and forgoing the bright, even garish, colors of years past.
One design movement taking over the web these days is abstract or brutalism design, where there are lots of textures, images, collages, and more to create an overall look and feel.
In 2022, designers are clashing with conventional design aesthetics to enable a more ‘guerilla’ feel to websites with no natural flow or order, and accepted design standards are utterly ignored.
While brutalism design is not new, its use in web design brings a ruggedness and lack of concern for convention that prides itself on being anti-WordPress or Squarespace.
Why Update Your Website in 2022?
Your website is how you communicate with the world. If you haven’t updated and upgraded your site in the last year or two, now is a good time to get that done.
Lounge Lizard Worldwide is an award-winning website development company that is well-positioned to exceed your design and development expectations. We understand your website needs and have a full end-to-end suite of services that include top-tier designers who are well-versed in today’s trends. Contact Lounge Lizard Worldwide to learn more about website development that improves your website engagement and digital presence.