Top 5 Worst Website Designs of 2018
Your website is the first impression many customers will have of your business, so it makes sense that you want to put your best foot forward. The sites that have made this list of the Top 5 Worst Website Designs of 2018 have unfortunately not done that. When it comes to website development a truly awful site stands out just as much as an amazingly designed one; just for all the wrong reasons.
The main difference between the two is that you want to stay on the good-looking site to take advantage of the wonderful user experience being provided.
Bad website design is hardly ever done on purpose. More often it is a case of inexperience or bad design element choices. Occasionally, a site is a victim of bad taste. Of course, that is one of the primary reasons why hiring a professional firm is so important because you simply don’t get a second chance to make a first impression.
Worst Website Designs of 2018
This site is very special in how awful it is. It truly deserves to be on every list of worst website designs. Visually it is overwhelming with the number of products plastering every centimeter of the display. They offer the unique side-scrolling element which should never be used along with animated images that draw your eyes and distract customers. Navigation options are all over the place, the site isn’t responsive or mobile-friendly, and last but not least they don’t use HTTPS although they are selling products.
The color scheme, typography, and layout are straight out of the ’90s on this site. While they claim, “Simply the best!” at the top of the page, we beg to differ. While the navigation is front and center, it is clustered and lacks any logical flow. The colors and lack of definition make it hard to focus on the important CTAs. This site also does not use HTTPS or any sort of mobile-friendly interface.
At first glance, this site seems reasonable and you might question why it is on the list of worst website designs. It loads quickly, and the landing page is interesting with the bottles sliding in. However, once you scroll down it becomes more apparent why it is on this list. There is no structure to the information and images being used and combined with the varying fonts, different colored text, and black background, reading the information is difficult. Links rather than being a word or two are multiple sentences. Oddly with the focus on actual bottles, it takes multiple clicks just to view a subpar image when a well-designed image gallery with high-quality pictures would be a better option.
Author sites usually won’t make a list such as this, however, in this case, there is an exception simply because of the fame and success Suzanne Collins has had with the Hunger Games series. You would expect something more interesting and exciting but instead, we get a bland site with a rather bizarre layout and no real point. Clicking on images does nothing even within the works section when they should direct you to a sales point. An author with over 100 million books sold deserves better.
5. 007 Museum
This is an interesting site which has been featured on bad design lists before. Apparently, the owners did listen because they recently performed an overhaul making the site much better. However, it still makes the list because Q would never stand for such a dodgy site. Another case of not using HTTPS sours your landing as you see Not Secure prominently displayed which is bad when you sell items online. While the appearance is much better with the use of white space and separation around elements, there is too much white space and the fonts are inconsistently used. The use of tiles as an element is a bit jarring as the sizing and placement is inconsistent which draws the eyes all over the screen.
Differences between Good and Bad Website Design
By looking at these awful sites we can learn quite a few things to avoid if you don’t want to be on the worst websites design list:
- Pages that have too much going on can cause people to immediately click away
- Intuitive, easy to find navigation is important to the user experience
- CTA’s should be easily identifiable to allow users to take the next step
- A clean, visually appealing layout and the interface is easier for users to digest
- Fonts should be applied consistently without using multiple types, sizes, and colors
- Every site should have a purpose with the flow design around that purpose
The Bottom Line
The bottom line is that your website is often the first point of contact between your business and new customers. What type of message are you trying to send them? This list of the Top 5 Worst Website Designs of 2018 is a good reminder of things to avoid unless you like low conversions and the notoriety of ending up in an article like this.
Be sure to check back every week for great new Lounge Lizard blog articles.
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