Survey Results: What Digital Efforts Are Companies Investing In

< Blog
Updated on: August 23rd, 2022Ken Braun4 min read
Survey results what digital efforts are companies investing in min

We surveyed 300 companies to see what digital marketing and website design and development services they were willing to invest in. Here are the results:

 

Details: Lounge Lizard Worldwide, a website development company and digital marketing agency, surveyed 300+ clients in the $1,500-15,000 total website budget range to determine common needs and correlated services. Download the infographic for important survey results.

Survey thumb2

download

 

There is no denying the significance of having a user-friendly, aesthetically pleasing website and a robust marketing plan. Competition in the digital space is fierce, you must craft your online presence to be distinctive and execute your plan with panache.

Our survey revealed important insight into what companies are finding their greatest challenge is, marketing channels they feel their efforts are best placed, and more. Follow the link to download an illustrated, at-a-glance view of the survey results and a micro checklist for getting started with your digital planning.

Your results and our take (sampling).

The Result, Digital Marketing:

Of the companies interested in website development/design services, 73% currently already had a website, and 53% were also interested in Digital Marketing services.

Our Take: 

This statistic was particularly interesting to us. 47% of companies willing to invest in website development were not interested in digital marketing services – while we hope this is because many of these companies have internal marketing teams, at this price level we suspect that a portion of responders are not aware of the significant impact that marketing plays in a company’s success.

It is undeniably important for companies to have a sophisticated website, but how will users find this stellar website? Digital marketing endeavors are how you can take your site from page 52 of Google, to the prime time real estate that exists on the first page of search results.

The Result, Company Needs, and Budget:

To start the survey, we wanted to gather some preliminary information about our respondents. Some of the many things we tell clients to do, prior to starting the process of improving their online presence, are to establish a budget and identify what your company needs are.

Our Take:

We were interested to see how many participants valued social media marketing over other services. Though publishing on social media platforms is important, other marketing services may have a greater impact on ROI. For example, setting up a proper CRM integration will provide your company with valuable data relating to the full marketing and sales cycle. This includes real-time data about potential customers browsing your website or engaging with email marketing and the ability to weigh multiple touchpoints to see what efforts are having the greatest impact.

To view the full survey results and get your micro checklist for digital planning, click here.

Published on: April 20th, 2020

Related articles

Tips for What to Post on Social Media During Lockdowns
6 min read

Tips for What to Post on Social Media During Lockdowns

August 23rd, 2022

Every single social media platform has seen a significant increase in user activity as a result of millions of people around the globe staying home. The [...]

What should a business do when there are no customers
7 min read

What should a business do when there are no customers?

August 23rd, 2022

Due to the recent pandemic, the global economy has hit the brakes hard, sending all its passengers scrambling to find something to hang on to. For [...]

Top Tips for Working from Home
8 min read

Top Tips for Working from Home

August 23rd, 2022

Due to the unfortunate need for social distancing, many people are being sent home to work. This can be difficult for those who have not spent [...]

Using the 5 I's
5 min read

Why aren’t you using the 5 I’s?

August 23rd, 2022

Why aren’t you using the 5 I’s for your online digital marketing? If you aren’t aware of what the 5 I’s are, then boy are you [...]

Should I integrate my Social Media Marketing and Blog Marketing
5 min read

Should I integrate my Social Media Marketing and Blog Marketing?

August 23rd, 2022

One of the least talked about aspects of good digital marketing is cohesiveness. There should be an overall plan that takes advantage of all of the [...]

How do you Build an Email List
7 min read

How do you Build an Email List?

August 23rd, 2022

Email has always been a fantastic marketing method with an impressive ROI. It is useful for increasing revenue and customer retention while being fairly easy to [...]

Survey Results: What Digital Efforts Are Companies Investing In
Share On:
Newsletter Sign Up

"*" indicates required fields

0 of 60 max characters
0 of 60 max characters

Request a Proposal

Fill Out Our Form & We’ll be in Touch Shortly

"*" indicates required fields

Name*
Type of Project**
This field is for validation purposes and should be left unchanged.

PH: 1-888-444-0110
Sales: Ext. 101
New York City
112 West 34th Street
18th Floor
New York, NY 10120
Long Island
991 Main St.
Suite 200
Holbrook, NY 11741
Washington D.C.
1101 Connecticut Avenue NW
Suite 450
Washington, DC 20036
Nashville
424 Church St
Suite 2000
Nashville, TN 37219
Los Angeles
1100 Glendon Avenue
17th Floor
Pleasantville, CA 90024
Miami
1221 Brickell Ave
Suite 900
Miami, FL 33131