Is Your Brand Reflected On Your Social Media Channels?

< Blog
Updated on: August 23rd, 2022Ken Braun6 min read
Is your brand reflected on your social media channels

The creation and subsequent rise in social media has created a world in which everyone from teens to businesses have their own social media outlets, and for the business owner it is important to know is your brand reflected on your social media channels?

People (and businesses) use the social networks differently. Some people spend hours personalizing their platform and showcase their style with everything they do while others do the same in varying degrees and in some cases not at all.

What this shows us is that no matter how each platform is used, the owner is leaving their personal brand or fingerprint that is shared with the cyber world.

Are you making sure your brand is reflected on your social media channels? If not, should you? Why would this be important?

A brand is an identity

What is a brand? By definition it is a type of product manufactured by a particular company under a particular name or an identifying mark burned on livestock or criminals or slaves with a branding iron. Obviously that definition is a bit outdated and someone needs to contact Webster pronto because these days a brand is so much more.

While some people still like to associate a brand as a product, service or concept that is easily distinguished from other products, the idea of a brand and branding has come along much further and changed very quickly in the past few years.

In today’s world a brand is a promise to consumers.

The idea has more to do with the perception in customers’ minds concerning the qualities and attributes of not only the product but the people behind them which include both facts and emotions because that is what people perceive. Now a brand is often viewed more like a persona complete with values and a personality.

Creating talking points

Does anyone remember the days before the internet? Back then if you wanted to do business with someone such as for a retail purchase typically you walked into a brick and mortar location. Sure, people used catalogs for purchase as well, but for the most part transactions and relationships occurred on a more personal level.

When you would walk into a store or an office, for everything from applying for a job, purchasing a product or foster a business connection, you were able to get a feel for the business based on décor, pictures on the walls and other bric-a-brac.

All of those personal touches allowed for talking points for whomever walked into the store or business. You had a better idea of the personality of the people behind the business. That is one of the reasons why your brand should be reflected in the way you use your social media channels.

In today’s world people are going to see your business on Twitter, Instagram, Facebook and the like. That can either be a positive or negative depending on what they find which might cause them to want to work with you, or consider going elsewhere.

Communicate to your audience

A big reason to ensure your brand flows out through your social media channels is to make sure that you are consistently putting out the message you want to your audience. Usually your target audience is made up of customers, potential customers and business partners.

If you don’t have a real plan with your social media and aren’t focused on exactly what your brand personality should be using social media for you face the concern of not providing value to your audience which can be a huge negative if it drives people away rather than attracting them.

Here is a real example. A company we work with posted numerous pictures over the year on Instagram and Facebook business accounts about the regular office parties and gatherings they had. Very few of these parties included people that were not part of the company. How does that provide any value to people who have a business relationship or provide networking opportunities?

If that is the reflection of the brand of the company many people might assume all they care about is office parties.

Compare that to the business that might post a singular picture of a large mixer making sure to tag customers and partners along with a message thanking everyone for a great quarter before resuming with valuable posts that communicate relevant content to the intended audience that ensure you are looked at as a resource on that channel.

Social media channels are a great way to show things you are interested in, ventures, successes, share information, promote partners and more – but it needs to relate to your business and the way you want people to identify it.

The bottom line

The bottom line is that success in business involves a lot of hard work. Social media channels can be fun and it is perfectly acceptable to add in a little quirkiness and entertainment to your various channels if that is how you want your brand to be perceived. But, you need to remember that your brand is reflected on your social media channels at all times and if you aren’t being thoughtful with what is being posted then you can cause more harm than good to your reputation.

Published on: August 26th, 2015

Related articles

How can you tell if your app is successful
8 min read

How Can You Tell If Your App Is Successful?

August 23rd, 2022

While sheer downloads are great that is not the only benchmark for success which leads to the question of how can you tell if your app [...]

How much money can your mobile app make
6 min read

How Much Money Can Your Mobile App Make?

August 23rd, 2022

If you are thinking about making an app, more than likely one of the first questions you have is how much money can your mobile app [...]

Should i try and crowdfund my mobile app idea
8 min read

Should I Try And Crowdfund My Mobile App Idea?

August 23rd, 2022

With the increasing costs of developing a good app, some people are asking, ‘should I try and crowdfund my Mobile App idea’ rather than going a more [...]

5 tips for converting app downloads into revenue
6 min read

5 Tips For Converting App Downloads Into Revenue

August 23rd, 2022

People download and install apps at a tremendous rate but you need to read our 5 Tips for converting app downloads into revenue if you actually [...]

Can you prevent your website from being boring
6 min read

Can You Prevent Your Website From Being Boring?

August 23rd, 2022

With the regular infusion of responsive design and relatively standard designs using grid layouts, the question of if you can prevent your website from being boring [...]

Top 10 websites for design inspiration
6 min read

Top 10 Websites For Design Inspiration

August 23rd, 2022

For designers, a business looking for a muse for their next web design project, or people who view websites as art, our Top 10 Websites for [...]

Is Your Brand Reflected On Your Social Media Channels?
Share On:
Newsletter Sign Up

"*" indicates required fields

0 of 60 max characters
0 of 60 max characters

Request a Proposal

Fill Out Our Form & We’ll be in Touch Shortly

"*" indicates required fields

Name*
Type of Project**
This field is for validation purposes and should be left unchanged.

PH: 1-888-444-0110
Sales: Ext. 101
New York City
112 West 34th Street
18th Floor
New York, NY 10120
Long Island
991 Main St.
Suite 200
Holbrook, NY 11741
Washington D.C.
1101 Connecticut Avenue NW
Suite 450
Washington, DC 20036
Nashville
424 Church St
Suite 2000
Nashville, TN 37219
Los Angeles
1100 Glendon Avenue
17th Floor
Pleasantville, CA 90024
Miami
1221 Brickell Ave
Suite 900
Miami, FL 33131