How can I Boost my SEO Strategy for the Holiday Season?

< Blog
Updated on: December 26th, 2021Lounge Lizard6 min read
SEO strategy

How can I boost my SEO strategy for the Holiday Season? That is a common question that people ask this time of year as we move into the Christmas countdown. While there are a number of perspectives out there, as a top website development company, we wanted to share our outlook developed over the last decade plus working with clients of all shapes and sizes across the country.

To be perfectly frank, at this time of year the playbook shrinks down quite a bit. While there are numerous, effective SEO tactics available such as link-building, realistically only a handful of them can provide results in such a short window of time. So, for those procrastinators out there, we have some quick-hitting tips to helps boost your SEO rankings in the time available.

Santa is already making that list and checking it twice so let’s get to some ways to boost your SEO strategy before all the holiday shopping is done!

Last Minute SEO Strategy Boosting Tips

  • Review Titles and Descriptions – This is one of the easiest and most effective tips we regularly provide. Titles and descriptions are key to better Search Engine Results Pages (SERP) results. During the holidays’ people are often searching not for themselves, but for others. That can mean a lack of familiarity with products, services, and the like. Therefore, it is important that your titles and descriptions are geared towards the uninformed buyer versus the knowledgeable one. A title such as, “Expert-Rated Top 10 Skateboards for Christmas 2018” with a description of, “Lounge Lizard has enlisted the expert advice of Tony Hawk and Bucky Lasek to rate and rank this year’s top skateboards to make your Christmas gift buying easier,” is going to showcase the knowledge of your content quickly to a buyer. Review your pages via the Search Console and look at the pages you are ranking for, ensuring clarity and focus for your titles and descriptions.
  • Low-hanging Keyword Focus – With limited time it would be next-to-impossible to outrank other sites for top-tier phrases and keywords so instead efforts should be focused on the low-hanging fruit. When you perform keyword research start with the bottom of the list with keywords that will still be used but also will have less competition when it comes to SERP results and work up. This is admittedly a dink-and-dunk approach however sometimes you have to take what you can get to boost your SEO strategy when you are short on time.
  • Update and Optimize Content – At this time of year, you need to re-focus based on the concept of the Holiday Shopper persona who is someone purchasing for another. It is important to recognize the difference between this buyer persona compared to your standard customer. This means thinking about who shops for a specific demographic, such as parents buying video games for kids. From there you need to think about the questions or problems they might have and target those aspects with your content. For example, most parents are rather clueless about specific video games, therefore, Staff Picks and Top 10 Lists are useful for them. If you provide Guides, Staff Picks, Reviews and Ratings, or Top X Lists on a regular basis make sure they are updated and include the current year, so people know the content is current. If you have any unoptimized content, obviously take the time to update it, possibly including some of those low-hanging keywords.
  • Optimize Google My Business – Any business with a physical location needs to create, verify, and optimize your Google My Business Simply put, you are missing out if you don’t. The most important reason to do this is so that Google recognizes that your business is verified at a specific location which helps reinforce your legitimacy as a business. Second, when people search for your business it will include information from your Google My Business listing which can include reviews, location, and your phone number. Last but not least, this really helps with local SEO rankings and customer confidence.

The bottom line

The bottom line is that the Holiday Season can make or break a business. We often get asked about how can you boost your SEO strategy for the Holiday Season, and this list of tips is the blueprint to follow to maximize your success at this late stage of the game. Time is short, and by focusing on these quick-hit areas you will have a chance to compete and rank in areas that will provide a boost to your end-of-year results.

 

Be sure to check back every week for great new Lounge Lizard blog articles.

 

Related posts:

Published on: November 20th, 2018

Related articles

Email marketing
6 min read

How Powerful can Email Marketing Be?

December 26th, 2021
By Lounge Lizard

How powerful can email marketing be? It consistently ranks as one of the best ways to reach customers yet for some reason it is regularly on [...]

Advertise on LinkedIn
8 min read

How to Advertise on LinkedIn with 6 Simple Steps

December 26th, 2021
By Lounge Lizard

As LinkedIn’s popularity has grown so has the viability of advertising on this unique platform. While not the best solution for every business, there are certain [...]

How-HubSpot-can-revolutionize-your-sales-process-visual
6 min read

How HubSpot can revolutionize your sales process

December 26th, 2021
By Lounge Lizard

It’s not that there is anything inherently wrong with what is considered traditional or old-school marketing, but the fact of the matter is that over time [...]

E-Commerce CMS Platforms
6 min read

Top 10 E-Commerce CMS Platforms of 2018

December 26th, 2021
By Lounge Lizard

With the continued growth of online businesses, E-commerce remains a huge industry. Our society has morphed into a world of online shoppers which in turn creates [...]

HUBSPOT-TIPS-PHOTO
7 min read

Top HubSpot CRM Tips and Best Practices

December 26th, 2021
By Lounge Lizard

A customer relationship management (CRM) tool is supposed to make life easier for your employees and business, however, that does not always seem to be the [...]

What-will-Mobile-first-Indexing-do-to-your-Desktop-Rankings--visual
6 min read

What will Mobile-first Indexing do to your Desktop Rankings?

December 26th, 2021
By Lounge Lizard

Mobile-first indexing is a major shift in the way Google search works and due to this, it has been a hot topic in both web development [...]

How can I Boost my SEO Strategy for the Holiday Season?
Share On:
Newsletter Sign Up
0 of 60 max characters
0 of 60 max characters

Request a Proposal

Fill Out Our Form & We’ll be in Touch Shortly

Name*
Type of Project**
This field is for validation purposes and should be left unchanged.

PH: 1-888-444-0110
Sales: Ext. 101
New York City
112 West 34th Street
18th Floor
New York, NY 10120
Long Island
991 Main St.
Suite 200
Holbrook, NY 11741
Washington D.C.
1101 Connecticut Avenue NW
Suite 450
Washington, DC 20036
Nashville
424 Church St
Suite 2000
Nashville, TN 37219