Hashtags on Facebook

< Blog
Updated on: August 23rd, 2022Ken Braun5 min read
Hashtags on facebook

Well that escalated quickly. In one sense it was probably inevitable. After Facebook purchased Instagram, a social media site that uses hashtags regularly, it was probably only a matter of time that they would fully jump on the hashtag bandwagon.

So now instead of being mocked when you accidentally use a hashtag on Facebook, it will now serve a purpose!

Of course the next big question is #howdoImakemoneywiththat?

Hashtag Basics

To get everyone up to speed, the purpose of hashtags is to add a search factor to any conversation whether it is on Twitter, Pinterest, Instagram and now Facebook. By tagging your post with”#” and a term you are creating a reference point. In some cases this is an original term and in others you are adding your post to an existing grouping.

The danger, and often stupidity, of hashtags is the complete overuse and abuse by people who add multiple hashtags to a post because they want to, not because they are trying to ensure people can easily find it.

For example, one user posted a picture to Instagram and then reposted it to Facebook with the message, “#selfie #errandsalone #heavenly #summerfun”. Now in this sense the user was trying to convey their actions from the picture in Instagram. The “#selfie” was because it was a self picture which makes sense. The “#errandsalone” is just wasteful. But, the use of hashtags is a pop culture situation that spawns conversations and social sharing so no matter how idiotic some users are, it still needs to be considered for your own marketing.

Hashtags on Facebook

The concept is actually rather good because it provides a simple way to link conversations between multiple users on different threads. The hashtags will be blue and will redirect to a search page that includes other posts with the same hashtag.

For people who are developing a hashtag as part of their brand, this bodes well for additional free social marketing options. Plus you will be able to click hashtags from other services and follow trends.

One important note is that the hashtags won’t change the privacy of your post. That is more of a note for personal users rather than business applications, unless you utilize groups within your page.

Making Use of It

So how do you monetize hashtags? In essence using hashtags on Facebook will be the same as on other social media outlets. It will allow you a simple way to add your brand (specific hashtag) to product posts and ads.

First, you need to create your own hashtag or phrase that is the social media equivalent of your brand:

  • Specific – You want your tag to be unique enough that people won’t find you when searching for something completely different.
  • Association – You want something closely associated with your brand or industry. Hundreds of hashtags are registered everyday so people need something simple and easy to remember that is naturally associated with the brand.
  • Short – Social media is often limited in characters so don’t take them all up with an overly long name!

Next you need to make it work for you by including it almost like a signature in posts. You want to promote your content and make it more social. Plus you can include hashtags for relevant conversations you want your posts to be included in. For example, the NBA Facebook site jumped right on the bandwagon with #NBAFinals to organize relevant posts which differ from #NBAAllstars or #NBAMVP.

Here are a few tips:

  • Make them public – Always make sure your post is public and not restricted.
  • Create unique hashtags for events – There is a fine line between proper usage and spam, but you want to make specific events unique and have your users utilize that hashtag for that event.
  • Don’t use irrelevant hashtags – As noted before, spam and stupidity are not things you want to use, let alone associate with your brand.
Published on: June 18th, 2013
Blog cta banner bg


Related articles

Do seo backlinks work anymore
4 min read

Do seo backlinks work anymore?

August 23rd, 2022

Do backlinks work anymore or with recent changes to Google have they become unnecessary? It is an interesting question that many people would love to know [...]

5 tips for marketing in the summertime
4 min read

5 Tips for Marketing in the Summertime

August 23rd, 2022

The weather is heating up but that doesn’t mean your marketing efforts should be cooling off. Summer means that they year is about half done which [...]

Creativity in your backyard
5 min read

Creativity in your Back Yard

August 23rd, 2022

Where do good ideas come from? Do you spend time in meetings trying to unsuccessfully drum up ideas without really getting anywhere? If so then you [...]

Do pageviews equal success
7 min read

Do Pageviews Equal Success?

August 23rd, 2022

Far too many people seem to focus on the simple idea of page views. They think success is equated by the number of times someone has [...]

Making good social media content choices
5 min read

Making Good Social Media Content Choices

August 23rd, 2022

One thing we constantly remind our small children to do is, “Make good choices.” We do this as a way to teach them the difference between [...]

The unwritten rules for seo optimization
5 min read

The Unwritten Rules for SEO Optimization

August 23rd, 2022

In life there are just certain things that don’t need to be said. By the same token there are certain rules that are unwritten or unspoken. [...]

Hashtags on Facebook
Share On:
Newsletter Sign Up

"*" indicates required fields

0 of 60 max characters
0 of 60 max characters

Request a Proposal

Fill Out Our Form & We’ll be in Touch Shortly

"*" indicates required fields

Type of Project*

New York City
112 West 34th Street
18th Floor
New York, NY 10120
Long Island
991 Main St.
Suite 200
Holbrook, NY 11741
Washington D.C.
1101 Connecticut Avenue NW
Suite 450
Washington, DC 20036
424 Church St
Suite 2000
Nashville, TN 37219
Los Angeles
1100 Glendon Avenue
17th Floor
Los Angeles, CA 90024
1221 Brickell Ave
Suite 900
Miami, FL 33131
170 Meeting Street
Charleston, SC 29401
919 E. Main Street
Suite 1000
Richmond, VA 23219