Digital Mixology: Crafting the Perfect Blend of Marketing and Design

In “Digital Mixology: Crafting the Perfect Blend of Marketing and Design,” readers are invited into the dynamic and innovative world of Lounge Lizard Worldwide. This company has survived and thrived in the ever-changing digital landscape for over 25 years.

Founded by Ken Braun and Sharon Sexton-Braun, Lounge Lizard epitomizes the fusion of creativity and strategic marketing, navigating through significant historical events such as the dot-com burst, the Y2K bug, and the 2007-08 financial crash. Despite these challenges, its founders’ resilience and entrepreneurial spirit led the company to succeed.

“Digital Mixology” offers a unique barstool perspective into the minds of Lounge Lizard’s co-founders and brandtenders, providing readers with invaluable lessons on the foundations of digital marketing and the importance of staying ahead in technology and marketing trends. Each chapter focuses on a segment of digital marketing showcasing the secret ingredients to crafting a successful digital marketing and design strategy.

This eBook serves as a roadmap for aspiring entrepreneurs and businesses aiming to navigate the complexities of the digital world with air and foresight.