Architecture of Website – Building Big Website

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Updated on: February 15th, 2024Ken Braun11 min read
Architecture of Website – Building Big Website – 960×560

In the dynamic landscape of the digital era, establishing a robust online presence has become imperative for businesses, and understanding the architecture of a website plays a pivotal role in this endeavor. Our Brandtenders created this blog to delve into the intricacies of creating a powerful online platform, emphasizing the essential components that constitute a website’s architecture and how it contributes to building a substantial online presence.

In the realm of the digital marketplace, where the competition is fierce, the term “building a big website” encompasses not only the physical size but also the scale and functionality that caters to the ever-growing demands of users. As businesses venture into the online space, they must consider the architecture meticulously, ensuring it aligns with the goals of their e-commerce business.

Key elements, such as well-structured URLs, play a crucial role in optimizing the website for search engines. Using a proficient website builder and a reliable website hosting service is fundamental to creating a website that can efficiently handle the complexities of an online store. Below, this blog will explore the advantages of a monolithic architecture versus a microservice architecture, shedding light on the intricacies of each and helping businesses make informed decisions based on their unique requirements.

Monolithic Architecture in Website Building:

  • Application to Online Store: A monolithic approach can be likened to constructing an entire online store as a single, cohesive unit. All components, from the front-end user interface to the back-end business logic and database, are tightly integrated into a singular codebase.
  • Advantages for Website Builders: A monolithic architecture offers simplicity for those venturing into website building for the first time or managing smaller-scale projects. The entire website can be developed, tested, and deployed as a unified entity, streamlining the process.
  • Considerations: However, as the website grows in complexity and scale, challenges may arise in terms of scalability. Scaling up a monolithic website often involves duplicating the entire application, potentially leading to inefficiencies.
  • Microservices Architecture for E-commerce Websites:
    • Application to E-commerce Platforms: In the realm of building big commerce websites, microservices architecture shines. Each business capability, such as product management, payment processing, and user authentication, can be treated as an independent microservice.
    • Advantages for E-commerce: Microservices provide flexibility for e-commerce businesses aiming to build big websites with diverse functionalities. Different aspects of the website can be developed, deployed, and scaled independently, enabling efficient resource allocation.
    • Scalability and Adaptability: As the demands of the e-commerce platform evolve, microservices offer superior scalability. Each service can be individually scaled to meet specific requirements, providing adaptability to the ever-changing landscape of online commerce.

In conclusion, understanding the intricacies of each approach is crucial, whether adopting a monolithic or microservices architecture in website development. The blog explores these architectural choices, providing insights into how businesses, especially those in the e-commerce sector, can strategically design and build big websites that cater to the dynamic needs of the digital marketplace. The decision between these architectures becomes a key consideration on the journey to establish a robust online presence and navigate the complexities of website design and development.

How to Design the Architecture of a Website

Embarking on the journey of creating a powerful online presence involves meticulous planning and strategic thinking, especially regarding the architecture of a website. Designing the architecture of a website is not merely about aesthetics; it encompasses a multifaceted approach to ensure optimal functionality and seamless user experience. In this segment, we will delve into the intricacies of architecting a website, focusing on building big websites for e-commerce businesses.

Understanding the architecture of a website design involves a comprehensive exploration of elements crucial for an online store’s success. From search engine optimization (SEO) considerations to the careful structuring of URLs, each aspect contributes to the visibility and accessibility of the website. Below is a list outlining the aspects you need to consider when designing the architecture of a website.

Keyword Research and URL Structure:

  • Conduct thorough keyword research to identify the terms and phrases relevant to your content and target audience.
  • Implement a URL structure that is both user-friendly and includes relevant keywords. Use clear, descriptive URLs that convey the content of the page.
  • Mobile-Friendly Design:
    • Google prioritizes mobile-friendly websites in search rankings. Ensure your website design is responsive, providing a seamless experience across various devices.
    • Optimize images and other media for faster loading times on mobile devices.
  • Page Speed Optimization:
    • Page speed is a significant factor in search rankings. Optimize images, use browser caching, and minimize unnecessary code to improve loading times.
    • Consider content delivery networks (CDNs) to distribute content efficiently.
  • XML Sitemap:
    • Create an XML sitemap that outlines the structure of your website for search engines. Submit this sitemap to search engine webmaster tools to facilitate crawling and indexing.
  • Canonical URLs and 301 Redirects:
    • Implement canonical URLs to avoid duplicate content issues. Use 301 redirects when necessary to redirect old URLs to new ones, preserving SEO value.
  • Structured Data Markup (
    • Incorporate structured data markup using to provide search engines with additional context about your content. This can enhance the display of rich snippets in search results.
  • SEO-Friendly Navigation:
    • Design a clear and intuitive navigation menu. Use descriptive anchor text for internal links, making it easier for both users and search engines to understand the content hierarchy.
  • Content Organization:
    • Organize content into well-defined categories and subcategories. Utilize header tags (H1, H2, H3, etc.) to structure content hierarchically and emphasize key topics.
  • Image Optimization:
    • Optimize images by using descriptive filenames and adding alt text. This not only improves accessibility but also provides additional context for search engines.
  • SSL Certificate (HTTPS):
    • Secure your website with an SSL certificate to enable HTTPS. Google considers HTTPS as a ranking signal, instilling trust among users.
  • User Engagement Metrics:
    • Factors such as bounce rate, time on site, and click-through rate can indirectly impact SEO. Design your website to engage users and encourage them to explore multiple pages.
  • Local SEO Considerations:
    • If applicable, optimize your website for local search by including location-based keywords, creating a Google My Business profile, and ensuring consistent business information across the web.

Building a Big Website: Strategies for Success

In the fast-paced digital landscape, creating a substantial online presence for your business requires a strategic approach to building a big website. The journey of building a big website isn’t simple; understanding the intricacies of the architecture is paramount. A meticulously structured URL enhances search engine optimization and ensures that users can easily find and navigate your online store. Whether you opt for a website builder or carefully select a web host, these decisions lay the foundation for scalability, performance, and overall user satisfaction.

Creating a website involves more than just technical considerations; it requires thoughtful business logic integration. Aligning the visual elements with the underlying logic ensures that your website looks appealing and functions seamlessly, meeting the specific goals of your e-commerce business.

In the age of interconnected platforms, integrating social media into your commerce architectures is crucial for expanding the reach of your online store. Leveraging the power of social media platforms not only enhances brand visibility but also fosters a sense of community around your products and services, which leads to higher sales.

Architecture of E-commerce Website: Crafting Success in the Digital Realm

As we conclude our exploration into the intricate world of website architecture, our focus shifts to the specialized domain of e-commerce. The architecture of an e-commerce website stands as the cornerstone of success in the digital marketplace, influencing how businesses can effectively build and manage a substantial online presence.

The quest to build a big commerce website involves a strategic blend of technical prowess and a deep understanding of the ever-evolving demands of the digital consumer. As stated before, your website creation always begins with the foundational aspect of a well-structured URL. A well-structured URL enhances search engine optimization and ensures your online store’s seamless navigation.

Choosing between a website builder and a web host is a decision that shapes the very framework of your e-commerce platform. We’ve explored the nuances of monolithic architecture and microservice architecture, providing valuable insights into how each approach contributes to the scalability, performance, and overall success of a big commerce website.

Category pages take center stage in the e-commerce landscape, serving as the virtual aisles that organize and showcase products. Coupled with an intuitively designed navigation menu, users can effortlessly explore and engage with your offerings if your UIUX is up to standard. To continue, the strategic placement of internal links within the site architecture will facilitate user navigation and play a pivotal role in elevating your website’s visibility on search engine result pages.

Beyond the technicalities, the integration of business logic is paramount in crafting an e-commerce website that looks appealing and functions seamlessly. This integration ensures that the online store aligns with the unique goals of the e-commerce business, fostering a user experience that is both satisfying and conversion-friendly.

Whether you are navigating the complexities of website design, architectural decisions, or business integration, this guide crafted by our LoungeLizard brand tenders is a valuable resource to propel your e-commerce endeavors to new heights in the dynamic marketing landscape. If you need more information or more help, don’t wait to contact our LoungeLizard brandtenders for more. 

Published on: February 13th, 2024
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