Advertising Tips to Generate More Sales Leads for your Business

< Blog
Updated on: August 23rd, 2022Sharon Sexton6 min read
advertising tips for more sales leads visual

Even the most amazing product in the history of mankind won’t sell if nobody knows about it. Why do you think so many startups with great ideas still end up failing in the first five years? As a top digital marketing firm, we understand that even an average product can create good revenue and profits if you can generate enough leads for it. That is why today we wanted to share with you Advertising Tips to generate more sales leads for your business.

“Opportunities don’t happen. You create them.” ~ Chris Grosser

Advertising Tips to Generate More Sales Leads

  • Use automated marketingMarketing automation allows a business to more effectively market across multiple channels by automating repetitive tasks and actions which then frees up time for marketers to focus on other important tasks. While most automated marketing does not result directly in increasing sales leads, it can generate more revenue from the existing customer base and by freeing up time, will allow more sales leads to be generated using other methods. There are tools to automate email marketing, social media marketing, and campaign management.
  • Use LinkedIn for Marketing – LinkedIn allows users to publish content, which is a feature few businesses tap into. The audience is full of business professionals who have engaged already which means a lot of potential opportunities if your niche is a fit for that demographic.
  • Utilize direct engagement methods – Directly engaging customers is one of the best ways to increase sales leads. Some of the best ways to do this are by using live chat, forums, and help centers. These interaction points offer the opportunity for customer service representatives to readily provide answers and information so that questions and needs are handled immediately. Customers who are more engaged with a brand and feel that their needs are being met are more likely to convert. They are also more likely to provide word-of-mouth marketing on your behalf which results in more leads.
  • Request Referrals from Current Customers – Once upon a time referrals and word-of-mouth recommendations were primary ways to get new business. While times and technology have changed, those methods are both still very valuable. Utilizing an email marketing campaign based around earning referrals with a referral promotion is an effective way to pick up new leads.
  • Use Quora – This concept is a specific extension of direct engagement; answering questions on Quora. This site is constantly growing as users flock to ask questions or find out things. By taking the time to utilize your niche expertise users will see your user profile and possibly click-thru to your website.
  • Comment on Popular Blogs – Similar to using Quora to showcase knowledge, commenting on popular blogs also opens the door for other users to check out your profile and find their way to your website. The key is to leave helpful or value-adding comments. Avoid trying to outshine the posting author as well.
  • Guest Blogging – Even better than commenting on blogs is providing value with guest blogging. By taking the time to find quality sites that want guest bloggers, you can create excellent and relevant articles for that audience with unique knowledge. By then promoting those posts you will gain exposure to new audiences.
  • New Customer Coupons – Offering exclusive deals for new customers is a good way to entice potential customers. When looking to distribute these offers, share on all social media platforms and with current customers as they may send the coupon to a friend.
  • Attend Networking Events – In the digital age going to face-to-face events may seem foreign but they still are a terrific way to expand your network and drum up new business. It is important to be relaxed and personable at these events along with having a good supply of business cards.
  • Use Facebook Ads – Facebook’s platform offers very specific targeting options which makes it an enticing option for those willing to pay for leads. Make sure to follow Facebook’s best practices as well as reading their guide prior to getting started. One tip about ads on Facebook; avoid using blues and whites which resemble the platform’s color scheme.

The Bottom Line

The bottom line is that lead generation has always been a key to success in business. This list of advertising tips to generate more sales leads for your business represent a host of ideas to get your business in front of more people. Remember, more viewers equal more leads which in turn creates more revenue which leads to greater profits!

 

Be sure to check back every week for great new Lounge Lizard blog articles.

 

Related posts:

Published on: January 10th, 2019

Related articles

Why and How to Secure your website with the HTTPS protocol Blog
7 min read

Why and How to Secure your Website with the HTTPS Protocol

August 23rd, 2022

Google announced that they would be making a change to how their Chrome web browser would view sites not using the HTTPS protocol last year. At [...]

The benefits of outsourcing creative and marketing services
6 min read

The Benefits of Outsourcing Creative and Marketing Services

August 23rd, 2022

Marketing and creative services such as search engine optimization, social media marketing, digital advertising, and content marketing have all grown in value as businesses have increased [...]

difference-between-retargeting-and-remarketing-visual
6 min read

The difference between Retargeting and Remarketing

August 23rd, 2022

One question we are asked quite regularly is about retargeting and remarketing. Some clients are confused by the terminology and incorrectly assume they are the same [...]

Social-media-community-management-–-Grow-your-pages-organically!
7 min read

Social media community management – Grow your pages organically!

August 23rd, 2022

Community management is very important for those brands that utilize social media as a primary contributor for both sales and marketing. As a top digital marketing [...]

Is SEO worth the Long-Term Investment? visual
6 min read

Is SEO worth the Long-Term Investment?

August 23rd, 2022

Is SEO worth the long-term investment? That question, along with subtle variations, has been asked constantly over the past half-decade as businesses consider the results compared [...]

An SEO Strategy for Long-Term Amazon Marketing
8 min read

Amazon Holiday Tips: Winning More than Just the Buy Box

August 23rd, 2022

While making a sale is a primary goal when selling products online, your strategy should be about winning more than just the buy box if you [...]

Advertising Tips to Generate More Sales Leads for your Business
Share On:
Newsletter Sign Up

"*" indicates required fields

0 of 60 max characters
0 of 60 max characters

Request a Proposal

Fill Out Our Form & We’ll be in Touch Shortly

"*" indicates required fields

Name*
Type of Project**
This field is for validation purposes and should be left unchanged.

PH: 1-888-444-0110
Sales: Ext. 101
New York City
112 West 34th Street
18th Floor
New York, NY 10120
Long Island
991 Main St.
Suite 200
Holbrook, NY 11741
Washington D.C.
1101 Connecticut Avenue NW
Suite 450
Washington, DC 20036
Nashville
424 Church St
Suite 2000
Nashville, TN 37219
Los Angeles
1100 Glendon Avenue
17th Floor
Pleasantville, CA 90024
Miami
1221 Brickell Ave
Suite 900
Miami, FL 33131