5 Branding Mistakes to Avoid

< Blog
Updated on: August 23rd, 2022Ken Braun6 min read
5 branding mistakes to avoid

These days crafting a powerful, professional brand is vital to the success of your business which is why we are sharing our top 5 branding mistakes to avoid. It is very important to stand out in today’s ultra-competitive and crowded marketplace and a good brand will showcase your identity.

Often effective branding is a key component of companies that thrive while it can be the undoing of those who eventually dive.

Your brand is the perception that people have of your products, services, organization and ideas. Because of the encompassing nature of a brand, brand building should be a critical aspect of any business as you are trying to create a desired perception with an audience.

Branding Mistakes to Avoid

  • Ignoring the importance of branding – Far too many people overlook the power of a brand. An identifiable, appealing brand will help you stand out and can attract clients or business. Conversely not taking the time to work on your brand can stunt your company’s growth and limit opportunities for growth.
  • Not showcasing your strengths – Every person or business has different strengths that set them apart from the competition. What are yours? What is your message or philosophy? These are important items to work into your brand strategy to make sure you stand out versus fade away.
  • Getting overly complex – You can’t be everything to everyone and you can’t cram everything good into your brand. Your message needs to be strong, powerful and yet straightforward and simple. If you try and become the end-all-be-all it will be so complicated that it will be confusing. A strategy is to make things as simple as possible in regards to logos, color schemes and the like.
  • Ignoring feedback – Far too many people let ego run their business and when it comes to branding this can be a big problem. Not everything is perfect out of the gate and many successful companies tweak and adjust their brand as time goes by. Rather than stubbornly sticking to what you think is the best course, actively seek out feedback from colleagues and customers and look for new ideas. You want to make sure that your audience is getting the message you are trying to send and if they aren’t then you need to make adjustments until they are getting a strong, consistent message.
  • Not maintaining your brand – Set it and forget it is a common theme out on the digital landscape and it is one that will lead your business in the wrong direction. Even after establishing a good brand it takes work to maintain it, much like any living thing. Posting blogs that continually establish your authority, responding to comments on social media outlets and participating in forums are all ways to maintain your online presence with your brand. You want your brand to grow and just like when you plant flowers, it takes regular work to coax things to full bloom.

What makes for a good brand?

Successful brands have a lot of things in common such as:

  • Uniqueness – To create a unique identity you don’t necessarily have to have a revolutionary idea or crazy product; you simply need one special thing that allows you to stand out from the crowd.
  • Passion – The best brand are built on passion because you simply can’t sustain a great brand without it in the long-term. It takes hard work to continually provide good, if not great results and that takes passion. Directly related to passion are enthusiasm, happiness and joy which are things customers often feel about a passionate brand which then creates an organic growth that will propel you forward.
  • Consistency – Repeat customers often repeat because of either great service or great prices, or a combination of the two. By being consistent with what you provide you gain trust from customers, while inconsistency is often all it takes to make customers look elsewhere to have their needs met.
  • Drive – Along with passion, the best brand have a competitive drive to be the best. That drive means you are constantly looking to improve, going above and beyond in efforts to be the best and make the best impact. Brands that have a lot of drive are often known as the movers and shakers of their sector, regularly on the cutting edge of their industry.

Now, armed with ideas of what makes a good brand and our 5 branding mistakes to avoid, you can ensure your own brand will be as effective as possible to make your business thrive!

Published on: May 14th, 2015
Blog cta banner bg


Related articles

Top 5 tips for creating an engaging user experience
7 min read

Top 5 Tips For Creating An Engaging User Experience

August 23rd, 2022

One of the biggest elements of a successful webpage or application is the ability to engage users which is why we wanted to share our Top [...]

5 tips to avoid the dreaded high bounce rate
6 min read

5 Tips To Avoid The Dreaded High Bounce Rate

August 23rd, 2022

Bounce rate is one of the most important statistics for any websites performance and by using our 5 tips you can avoid the dreaded High Bounce [...]

8 ways to boost your creative process
6 min read

8 Ways To Boost Your Creative Process

August 23rd, 2022

Being creative is something may people have to do in their daily jobs from designers to marketing and even in sales which is why we are [...]

The best ux concept to consider when designing apple watch apps
8 min read

The Best UX Concept To Consider When Designing Apple Watch Apps

August 23rd, 2022

What is the best UX concept to consider when designing Apple Watch apps? Is it to create something that replicates the functionality of a smartphone app? [...]

5 tips to make your about us page better
6 min read

5 Tips To Make Your About Us Page Better

August 23rd, 2022

The About Us page of a website is often the most awkward page to write which is why we decided to provide these 5 tips to [...]

6 reasons why women are driving social media
5 min read

6 Reasons Why Women are Driving Social Media Growth

August 23rd, 2022

Do you know the 6 reasons why women are driving social media growth? If not, then keep reading and you soon will! For some readers this [...]

5 Branding Mistakes to Avoid
Share On:
Newsletter Sign Up

"*" indicates required fields

0 of 60 max characters
0 of 60 max characters

Ready To Grow Revenue?

Digital Experiences That’s Driven Growth Since 1998

"*" indicates required fields

Help My Business*

New York City
112 West 34th Street
18th Floor
New York, NY 10120
Long Island
991 Main St.
Suite 200
Holbrook, NY 11741
Washington D.C.
1101 Connecticut Avenue NW
Suite 450
Washington, DC 20036
424 Church St
Suite 2000
Nashville, TN 37219
Los Angeles
1100 Glendon Avenue
17th Floor
Los Angeles, CA 90024
1221 Brickell Ave
Suite 900
Miami, FL 33131
170 Meeting Street
Charleston, SC 29401
919 E. Main Street
Suite 1000
Richmond, VA 23219
Video popup bg
Important Message from our
Co-Founder Ken Braun

"*" indicates required fields

12 Best Tech Website Designs in 2024