15 Best AI Marketing Tools for Digital Marketing Personalization
Artificial intelligence (AI) has had a significant impact on all types of businesses, but, arguably, none so much as Marketing and all the different components that make up this far-reaching industry. Simply put, AI has revolutionized the way businesses reach and engage with their target audiences.
As a discipline that thrives on analytics and data, AI enables marketers to collect and analyze vast amounts of customer data more efficiently. With machine learning algorithms, AI can uncover patterns, trends, and insights from customer behavior, allowing marketers to make data-driven decisions and tailor their marketing strategies accordingly.
Let’s take a look at the wide variety of ways that AI enhances and personalizes digital marketing and 15 of the best AI marketing tools available today.
Personalizing Digital Marketing Using AI Technology
From AI market research tools to content creation applications, AI tools for marketing can personalize your digital marketing efforts and drive better results by engaging your audience on a personal level.
While not new in many cases (think Alexa and Siri, or IoT applications like Smart thermostats and self-driving cars), AI has been expanding through the release of Chat GPT and Google’s Bard at lightning speed and newly released AI tools are becoming available almost daily.
Before we look at some of the best AI marketing tools, we need to understand why we want to use them and what our business stands to gain. Here are some ways that AI driven technology can impact your business outcomes:
Better Understanding of Your Target Audience
AI can help you gain a deeper understanding of your target audience. You can almost effortlessly collect and analyze data about their demographics, interests, preferences, and behaviors. Gathering relevant information that can be easily updated in real time ensures that your marketing efforts are spot on and adjustments to strategy can be made quickly if needed.
Segmenting Your Audience
Once you have a clear understanding of your target audience, you can divide them into smaller segments based on shared characteristics. For example, you can segment them by age, location, interests, purchase history, or browsing behavior. This segmentation will help you tailor your marketing messages more effectively and give you laser focus on marketing spend.
Helps to Crystalize Buyer Personas
AI can be instrumental in developing detailed buyer personas that represent different segments of your audience. And you can tailor your buyer personas to encompass key attributes, motivations, and challenges of your target customers to model customer behaviors. Then you can use these personas as a reference when crafting your marketing strategies and content.
Personalize Your Company’s Email Campaigns
With AI technology, you can utilize email marketing platforms to send high quality personalized emails to your subscribers. AI allows you to address recipients by their names, tailor the content based on their interests or previous interactions, and incorporate dynamic content that changes based on individual preferences. This personal touch can significantly increase engagement and conversions.
Implement a Dynamic Website Content Strategy
There are AI tools that allow you to leverage personalization tools to deliver dynamic website content based on user behavior and preferences. This can include personalized recommendations, customized landing pages, or targeted pop-ups and overlays. By tailoring the website experience to each visitor, you can enhance engagement and encourage conversions.
Leverage Behavioral Tracking
We hear a lot about companies that are collecting personal information, and this is what a great deal of it is being used for — tracking technologies, such as cookies and pixels, to monitor user behavior on your website and across other platforms. This data can provide valuable insights into user interests, browsing patterns, and purchase intent. You can leverage this information to retarget users with personalized ads and offers.
Personalizing Ads on Social Media
Now, AI can leverage platforms like Google, Facebook, and LinkedIn to create highly targeted and personalized ad campaigns. By using AI to segment your audience based on their characteristics and interests, you can craft ad copy and creative that speaks directly to their needs and desires.
Implement Successful Marketing Automation Opportunities
By utilizing marketing automation platforms, you can streamline and personalize your marketing efforts. Many of these AI driven platforms allow you to create automated workflows triggered by specific actions or behaviors. For example, you can send personalized follow-up emails with AI created content based on user interactions, or deliver targeted content based on specific user preferences.
Continuously Test and Optimize
Digital marketing personalization requires constant evaluation and optimization. With AI tools, you can monitor the performance of your personalized campaigns, track key metrics, and conduct A/B testing to identify what works best for different segments of your audience.
Remember, digital marketing personalization goes beyond just using a customer’s name — it’s about delivering relevant and tailored experiences that resonate with your audience’s specific needs and interests. Now let’s look at the tools that can factor in AI to create more effective and engaging digital marketing campaigns.
15 Best AI Marketing Tools…So Far!
The number of AI content marketing tools coming on the market each week can be overwhelming and this is not intended as an exhaustive list. What we did was select what we consider to be 15 of the best AI tools for marketing. As part of our selection criteria, we wanted to make sure each tool fundamentally saves time (and thereby money) and improves customer service.
As an AI Content Generation Platform, Jasper.ai offers amazing and original content, as well as customizable templates, tone of voice settings, and a plagiarism checker. Jasper.ai uses the GPT3 AI platform from OpenAI to write all types of marketing content from ad copy to product descriptions to titles and meta description for SEO.
2. Surfer SEO
Surfer SEO is a cloud-based tool that helps you plan, write, and optimize SEO content and it analyzes how your content performs compared to other URLs in the search engine results page (SERP). Beyond just looking at the content itself, Surfer SEO uses AI to find the right word count, keyword frequency, FAQs, and headings to use in your content. It also has an audit feature to analyze existing content and identify areas for improvement.
Optimove is a customer data platform with AI marketing functions for campaign insights, hyper-segmentation, A/B testing, and multichannel tracking to help marketers drive growth by transforming customer data into actionable insights. Optimove’s Relationship Marketing Hub helps marketers orchestrate, measure, and optimize campaigns at scale.
4. Seventh Sense
As an AI email sales and marketing campaign tool that works with Hubspot and Marketo, Seventh Sense personalizes emails so marketers can engage customers during optimal times using language customized for various situations.
A content optimization tool, MarketMuse analyzes content, suggests topics to cover, and develops briefs to help companies, brands, and agencies create better content. MarketMuse uses AI to pull data from top-performing websites for a particular search term. Based on that information, MarketMuse makes recommendations about how long a piece should be, relevant keywords and subtopics to include, and more.
Zapier allows you to create automated workflows, called Zaps, that send information from one app to another. You can automate simple tasks or entire processes, so that you can use your time for more important matters.
For example, you can use Zapier to send notifications to your team after important events, automate social media posts, log important emails, and send thank you messages to customers or respond to newsletter requests.
Using Beautifful.ai presentation software is like working with an expert deck designer that can format slides and layouts almost instantly. You add your preferences and content and Beautiful.ai automatically takes care of the design, fonts, colors, and layouts. It even creates animations! This is like PowerPoint on steroids!
As one of the top AI tools for marketing, Smartly.io offers tools such as AI optimization, A/B testing, workflows, and actionable insights to help brands create and manage ad campaigns. It’s integrated with major social media sites, including Facebook, Instagram, Pinterest, and Snapchat, so marketers can handle ad operations from a single dashboard.
This end-to-end AI marketing tool provides social media management that connects with customers and includes social publishing, engagement tracking, follower analysis, and even influencer tracking. This tool is great when managing a multi-channel strategy where optimizing performance is key.
Albert.ai advertises itself as an ‘autonomous marketing ally’ meaning that it leverages AI to create and test ad campaigns and performance and can tweak those campaigns based on budget, audience response, keywords, and cross-channel bidding for search, social, and display ads (all within your pre-determined guardrails) while continually responding to market conditions and overall goals.
Protecting your brand has never been more important, but it can be a full-time job scouring the many news sites, blogs, forums, and social media sites to keep up with the conversation. That’s where Brand24 can step in to use AI to identify mentions, analyze sentiment, and respond to comments that involve criticism or customer support issues 24/7.
12. Browse AI
Wouldn’t be nice to have ongoing competitor analysis? Well, now you can with Browse AI. One of the most popular digital marketing AI tools, Browse AI allows you to extract (or scrape) and monitor data from competitors’ websites for competitive intelligence, spot new trends, pricing strategies, and product launches, and respond accordingly.
As your personal AI sales email assistant, Reply.io is a sales engagement platform that can build drip campaigns across multiple channels, plus has AI-powered response scoring to identify leads that have potential using predictive analytics tools.
Optimizely is a leading digital experimentation platform (DXP) that leverages AI and machine learning to deliver personalized experiences. It allows marketers to do A/B testing and optimize various aspects of their marketing campaigns, such as website design, messaging, and offers with the goal of increasing customer engagement and conversions.
If you have thought about using a chatbot but have hesitated because of the time it would require to manage content, then consider Customers.ai, a multi-platform chatbot creator. Customers.ai not only manages chat content but has a full suite of tool integrations to easily scale any campaign.
What to Expect When Using the Best AI Tools for Digital Marketing
AI can be a powerful tool for digital marketing, offering various ways to enhance campaigns, automate processes, and improve overall performance. Here are some of the benefits you can expect when utilizing AI tools for digital marketing:
- Customer segmentation and targeting — AI can analyze large amounts of customer data, such as demographics, browsing behavior, purchase history, and social media activity, to segment your audience more effectively. This enables you to target specific customer groups with personalized messages and offers.
- Content creation — AI can assist in generating content for your digital marketing efforts. For example, it can automatically create product descriptions, blog posts, social media updates, and email campaigns based on predefined templates and data inputs.
- Personalized recommendations — AI algorithms can analyze customer behavior and preferences to provide personalized product or content recommendations. This helps to improve user experience, increase engagement, and drive conversions.
- Predictive analytics — AI can analyze historical data and patterns to predict customer behavior, identify trends, and optimize marketing strategies. This helps to make data-driven decisions, allocate resources more effectively, and improve campaign outcomes.
- Social media monitoring and sentiment analysis: AI tools can monitor social media platforms, analyze conversations, and assess sentiment towards your brand or campaigns. This allows you to track brand reputation, identify emerging trends, and respond to customer feedback in real-time.
- Ad optimization: AI algorithms can optimize digital advertising campaigns by analyzing various factors, such as ad performance, audience engagement, and conversion rates. This enables automated bid management, ad placement optimization, and testing to maximize campaign results.
A Final Word
While AI may seem like a complete solution that saves not only time but money as well, it’s not a replacement for human creativity. Simply put, AI is a tool to augment and enhance your company’s marketing efforts. From content creation oversight to managing social media ad spend, you as a business owner still need to keep a pulse on all marketing activity.
Contact Lounge Lizard Worldwide to learn more about these AI tools or to discuss our industry-leading website design and development, digital marketing, and SEO ser