company

Mixology 101

The Mixing Process

  • Step One: Taste Testing.

    Learning about your goals, your tastes, your customers.

    As clear, straightforward communication is the cornerstone of any successful project, Lounge Lizard begins each engagement with an extensive analysis of your competitive strengths and weaknesses. At this stage in development, we learn everything we can about you – your goals, your unique assets, your competitors and your risks – and begin to plot a forward marketing and engineering strategy for your project.

  • Step Two: Planning The Menu.

    Establishing a sound developmental road map.

    In this second step of Lounge Lizard’s development process, we compile the project discovery into a comprehensive and immediately actionable project plan. Factoring in your project’s unique technical and content requirements, this road map is carefully assembled to establish realistic project milestones, plot a manageable budget, and achieve an effective and timely collaborative consensus among your development team.

  • Step Three: Settling The Floor Plan.

    Initiating rapid development with digital wire frames.

    Once we have achieved client sign off on a formal developmental road map, the next and third step in the Lounge Lizard process is to create a set of wireframes. Once approved by your team, these visual guides and initial design sketches will serve as a rapid development outline for the overall layout and “look” of your project, setting the direction for your application’s creative, technological and usability design.

  • Step Four: Stocking The Bar.

    Designing a friendly user interface.

    Step four in the Lounge Lizard process involves translating the approved wireframes into a user interface mockup for your application’s interior pages. This allows the project team to analyze, test and refine your design’s usability for ergonomic and organizational factors before we start the full build process. This ensures that your application conveys a unique and enjoyable character, leaving a lasting positive impression on your everyday users.

  • Step Five: Opening The Doors.

    Engineering great ideas into digital marvels.

    At step five, the Lounge Lizard technical wizards get to work transforming your project’s plans and prototypes into a fully functioning application. From e-commerce to content management/CMS, from Flash to Javascript to PHP and back again, our development team has the tools and expertise to carry bold ideas into technological reality. In addition to initial build, this stage also typically involves user and production testing, integration with third party systems, and long term development and maintenance planning.

  • Step Six: Bringing Them Back For More.

    Charting traffic, measuring success, and building ROI.

    As important as it is, a successful public debut only represents the beginning of a profitable marketing project. Now the Lounge Lizard process turns its eye towards long term success and consistent ROI. Using the latest in site metric technologies and methods, we determine in real time how well your application performs with real users, and then adjust both design and direction to best capitalize your marketing strategy and digital brand over the long term.