GENLED Brands

GENLED Brands

B2B / Architecture, Construction / Web Design & Development

Jump To:
Genled logo

GENLED Brands is a worldwide LED lighting solutions leader with offices, factories and distribution centers on six of the seven continents. An industry pioneer and thought leader, GENLED Brands acquires companies that work together collaboratively and are future-focused. They provide access to global LED manufacturing, supply and distribution infrastructure, allowing them to create leading-edge designs while developing products that meet the most stringent testing requirements for performance, reliability and safety.
GENLED Brands, formerly Agilight, acquired Acolyte in 2018. They began rebranding themselves as GENLED Brands, offering both Agilight, which offers premium innovative signage lighting, and Acolyte, which provides unmatched custom architectural lighting solutions for interior and exterior projects.

Transformation

Before
Genled oldsite
After
Genle_Video__V1cp
Technology used: WordPress

Objective

GENLED Brands needed a website that would not only add life and interactivity to their current site, but also encompass their unparalleled commitment to progression in technology and sustainability. Since each division offers thousands of products, multi-level search functionality was a necessity for sitewide ease-of-use for their customers.
It also needed to showcase the custom aspect of Acolyte products, and position Agilight products as top-of-line, premium quality products, all in one site.

Approach

Lounge Lizard brandtenders were excited to get started in solving GENLED Brands’ digital pain points.
GENLED Brands’ website was designed to highlight them as the overarching company, while bringing Acolyte and Agilight brands under their umbrella. Even though there had been little overlap between the Acolyte and AgiLight products and divisions previously, it was now necessary to show their combined vision and capabilities in both industries.
With user experience as the primary focus, design decisions relating to site navigation, product selection and search, customization and providing all-encompassing product information was key to satisfying existing customers and attracting new business partnerships. An interactive agent finder was implemented to assist customers in finding and collaborating with international designers and top product specialists.
GENLED Brands’ website was developed in WordPress from a “Custom layout and design” specially designed for their needs.

Impact

Prior to launch, GENLED Brands chose to share the BETA link with 50 of their top clients, and the feedback was overwhelmingly positive. Lounge Lizard was honored to be selected by GENLED Brands for this project and will be continuing the agency partnership with them.

Gallery

Genled productshot v1cp scaled 1
Genled devices
Genled iphone scaled 1
Genled tablet male
1 / 4
Genled productshot v1cp scaled 1
2 / 4
Genled devices
3 / 4
Genled iphone scaled 1
4 / 4
Genled tablet male
Results
2,332
Organic keywords ranking
27%
Increase in organic traffic in 3 months
101%
Increase in unique visitors month to month

TAP INTO LOUNGE LIZARD

Lounge Lizard brandtenders and marketing mixologists always serve up custom concoctions. We mix a potent combination of brand story telling with a generous splash of creative juices and blend in technology-focused, customized solutions as a chaser.

Related Projects

Newsletter Sign Up

"*" indicates required fields

0 of 60 max characters
0 of 60 max characters

Request a Proposal

Fill Out Our Form & We’ll be in Touch Shortly

"*" indicates required fields

Name*
Type of Project**
This field is for validation purposes and should be left unchanged.

PH: 1-888-444-0110
Sales: Ext. 101
New York City
112 West 34th Street
18th Floor
New York, NY 10120
Long Island
991 Main St.
Suite 200
Holbrook, NY 11741
Washington D.C.
1101 Connecticut Avenue NW
Suite 450
Washington, DC 20036
Nashville
424 Church St
Suite 2000
Nashville, TN 37219
Los Angeles
1100 Glendon Avenue
17th Floor
Pleasantville, CA 90024
Miami
1221 Brickell Ave
Suite 900
Miami, FL 33131