Turn Social Proof Into Sales!

< Blog
Updated on: December 26th, 2021Lounge Lizard5 min read
Turn social proof into sales

Social proof can be a very powerful influencer and something that is sometimes overlooked but shouldn’t be if you are doing business online. As a top web development company we are solid believers in the clout of this psychological phenomenon and today we want to share with you some concepts to help turn social proof into sales!

What is Social Proof?

In a nutshell social proof is the reliance people have on the feedback and actions of others to help them determine what is the right or wrong course of action in a given scenario. This psychological phenomenon has been around as long as marketing but never has its value been higher thanks to social media.

With the rise of social media, social proof has become even more powerful, especially with millennials who were raised in a world where “likes” and “shares” are considered a reliable rating system.

Social proof as it relates to marketing and online business has to do with showcasing the positive feedback that your products or services have received from customers and using that feedback to influence future sales.

Why does social proof matter?

Recent studies have shown that nearly 70 percent of people shopping online check out product reviews before they make a purchase. Those product reviews are rated as being 10-times more trustworthy than the product descriptions and ad copy.

This should not be too surprising as more and more people are suffering from information overload. There is literally too much information being thrown at us to digest and come to a quick conclusion about the merits of one product over another.

Add to that how hectic many consumers’ lives are and the desire to pursue more enjoyable aspects of life rather than reading product specs and it stands to reason that using other people’s experience and a combined rating for a product is a nice way to save time and energy.

Turning Social Proof into Sales

There are a variety of ways to leverage social proof for more conversions. Often it starts by allowing and encouraging product or service reviews. Once you are doing that then you have existing social proof to put into action.

Here are some concepts that can be effective, depending on the type of business:

  • Expert Endorsement – When a noted expert in a field endorses your product, it can carry a great deal of weight within that field’s community. For example, if Bill Gates says you have just created the most ground-breaking computer in thirty years, people will pay attention.
  • Top Sellers – This concept works well for eCommerce where you create a top or best sellers section driven by consumer ratings. This indicates that these products are highly desirable.
  • In-use Proof –The idea is to show what the product can do in-use. Let’s say you sell high quality knitting yarn. You could have user submit pictures of finished products to post on your webpage or social media sites.
  • Celebrity Endorsements – This is a fairly well-known concept where a celebrity or person of note endorses your product which can instantly make it a hit with some of their fans. As a form of social proof, this only works when it is a free endorsement versus paid advertisement.
  • Roll-over Proof – For this idea you have text display when people roll-over items they are looking at. The key is that the roll-over text which appears is a customer review.
  • FOMO Proof – Fear of missing out is real! Slogans like ‘Over 1 million sold’ let people know that everyone likes this product so you better try it and not miss out.
  • UGC Campaigns – UGC is user-generated content. A UGC campaign is where you leverage your customer community via challenges or contests to show off how they like to use your products or creative ways to use them. Numerous campaigns have done very well with this method of social proof.

The bottom line is that you should be turning social proof into sales because it is not only an effective method of marketing, but also a great way to foster stronger connections with customers. By giving them a voice they essential become your brand advocates helping you sell more products which can be a great way to increase business and brand visibility.

Be sure to check back every Monday, Wednesday and Friday for great new Lounge Lizard blog articles.

 

Published on: June 16th, 2017

Related articles

What are the best types of content for local seo
7 min read

What Are The Best Types Of Content For Local SEO?

December 26th, 2021
By Lounge Lizard

What are the best types of content for Local SEO? That is a good question that small and mid-sized businesses should be asking themselves as they [...]

Crush local seo by using reviews and location data
5 min read

Crush Local SEO By Using Reviews And Location Data

December 26th, 2021
By Lounge Lizard

The need for local SEO is gaining importance to small and mid-sized businesses. How does your business stack up? As a web design company we are [...]

Top tips for creating repeat customers
5 min read

Top Tips For Creating Repeat Customers

December 26th, 2021
By Lounge Lizard

For many businesses the focus of your online marketing strategy is customer acquisition, but what about existing customers? Unlike new visitors to your website, existing customers [...]

Common seo mistakes you might be making
5 min read

Common SEO Mistakes You Might Be Making

December 26th, 2021
By Lounge Lizard

SEO can be challenging and often involves a lot of time and energy for good results. That is why it is so important to ensure that [...]

3 ways to reduce app uninstalls
4 min read

3 Ways To Reduce App Uninstalls

December 26th, 2021
By Lounge Lizard

The mobile app world has become a crowded place. With over two million apps out there users simply don’t have the time or storage space to [...]

Customer retention tips to improve your strategy
6 min read

Customer Retention Tips To Improve Your Strategy

December 26th, 2021
By Lounge Lizard

Customer retention is a valuable piece of the puzzle for many businesses. For most of us, customers are our greatest asset. While you can look to [...]

Turn Social Proof Into Sales!
Share On:
Newsletter Sign Up
0 of 60 max characters
0 of 60 max characters

Request a Proposal

Fill Out Our Form & We’ll be in Touch Shortly

Name*
Type of Project**
This field is for validation purposes and should be left unchanged.

PH: 1-888-444-0110
Sales: Ext. 101
New York City
112 West 34th Street
18th Floor
New York, NY 10120
Long Island
991 Main St.
Suite 200
Holbrook, NY 11741
Washington D.C.
1101 Connecticut Avenue NW
Suite 450
Washington, DC 20036
Nashville
424 Church St
Suite 2000
Nashville, TN 37219
Los Angeles
1100 Glendon Avenue
17th Floor
Pleasantville, CA 90024
Miami
1221 Brickell Ave
Suite 900
Miami, FL 33131