Natare
Engineering a Smarter Digital Experience for Aquatic Innovation
Natare is a global leader in designing, engineering, manufacturing, and installing custom stainless steel swimming pools, spas, aquatic equipment, and complete aquatic systems. For more than 50 years, the employee-owned company has delivered highly engineered aquatic solutions for commercial, institutional, hospitality, healthcare, municipal, educational, and luxury residential projects worldwide.
As Natare continued to grow its worldwide footprint, the company needed a digital experience that better reflected the sophistication of its work. The existing website had become difficult to navigate, relied on outdated integrations, and no longer reflected the precision, innovation, and expertise behind the Natare brand.
Natare needed a modern website that could communicate the depth of its capabilities while making an extensive library of products, systems, and technical information easier to explore. The goal was to create a more premium, intuitive experience for architects, engineers, contractors, developers, facility owners, and other commercial decision-makers.
The new website also needed a stronger technical foundation. Lounge Lizard was tasked with simplifying legacy integrations, improving device performance, and implementing a secure solution for submitting large architectural drawings and project files.
- Digital Strategy
- UX/UI Design
- Web Design
- Web Development
- Content Strategy
Lounge Lizard developed a custom WordPress experience that paired a refined, contemporary visual direction with a more streamlined technical foundation. We reorganized navigation and page structures to help users move more easily between Natare’s products, aquatic systems, technical resources, and project information without sacrificing the depth its expert audiences require.
Behind the scenes, we consolidated outdated integrations and built a cleaner, more scalable website architecture. We implemented a secure, enterprise-grade file upload solution to support architectural drawings and other large project documents. At the same time, responsive development and performance improvements created an enhanced experience across desktop and mobile devices.
The redesigned website gave Natare a digital presence that better reflects its standing as a leader in aquatic engineering. The new experience presents the company’s products, capabilities, and technical expertise more clearly while strengthening the precision, quality, and innovation associated with the brand.
With improved navigation, a more sophisticated visual identity, streamlined calls to action, and a stronger technical foundation, Natare now has a scalable digital platform built to support its global audience, simplify ongoing website management, and progress alongside the company’s future growth.
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