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THE BRANDTENDER’S BLOG

NEW ARTICLES Marketing – Page 5

Marketing Automation
June 22nd, 2026
13 min read
Should We Be Using Marketing Automation?

Most businesses with a steady flow of leads and repetitive marketing tasks should be using marketing automation. Marketing automation is software that runs repetitive marketing actions, […]

The top 3 digital marketing pitfalls most businesses make
June 22nd, 2026
13 min read
The Top 3 Digital Marketing Pitfalls Most Businesses Make

The three most damaging digital marketing pitfalls are spending without a documented strategy, treating the website as a brochure instead of a conversion engine, and chasing […]

Trends in Digital Marketing That Will Save Your Business in 2021 featured
June 22nd, 2026
14 min read
Digital Marketing Trends That Will Save Your Business

The digital marketing trends most likely to save your business are the ones that protect revenue when buyer behavior shifts: optimizing for AI-driven search and answer […]

difference-between-retargeting-and-remarketing-visual
June 22nd, 2026
17 min read
The Difference Between Retargeting and Remarketing

Retargeting and remarketing both re-engage people who already know your brand, but they are not the same thing. Retargeting is paid advertising that shows ads to […]

Can Personalized Video Landing Pages Increase Conversions
June 22nd, 2026
14 min read
Can Personalized Video Landing Pages Increase Conversions?

Yes. A personalized video landing page pairs a tailored video message with a focused, single-goal page so each visitor sees content that reflects who they are, […]

writing video scripts
June 22nd, 2026
13 min read
How to Write a Video Script: A Practical Guide for Marketers

A video script is the written blueprint for a video, mapping out every spoken line, on-screen action, and visual cue before a single frame is shot. […]

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